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How to Let Readers Imagine a Better Life: The 8 Life Forces

Enchanting Marketing

Despite its awful title, the book CA$HVERTISING is a useful guide to copywriting by Drew Eric Whitman. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. Same odd construction, same mood as the original. That’s how you write persuasive copy. Shall I explain?

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This Underappreciated Technique Helps You Communicate With Punch and Style

Enchanting Marketing

Some of the best copywriters and social media writers use parallelism to communicate their message with power and style. For instance, here’s how Apple’s copywriters use parallelism when they describe the action mode on iPhone 14: Shaky shots, stable video. Did you notice the 3 parallel constructions? Shall I show you?

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What Writing Skills Do You Need to Develop to Become a Successful Copywriter?

Credible Content

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. Writing skills are the backbone of effective copywriting.

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6 e-commerce copywriting tricks you can master right now

Credible Content

E-commerce copywriting tricks you can master right now. Although copywriting always has a commercial aspect to it, e-commerce copywriting means writing copy for e-commerce websites. What is e-commerce copywriting? What does e-commerce copywriting achieve for you? Optimize e-commerce copywriting for SEO.

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How to Copywrite With AI

Grammarly

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting.

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AI Copywriting: Top 4 Tools and Best Ways to Use Them

Backlinko

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters. Or even for free.

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7+ Conversion Copywriting Tips: Switch Surfers into Sales (2023)

Smart Blogger

Looking for inspiring ways to use conversion copywriting? We’ve broken down the key elements of conversion copywriting into bite-sized chunks for an easy-to-follow success recipe. 8 Conversion Copywriting Tips to Attract More Sales Statistics state users stay on a web page between 10-20 seconds before they click away.