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Your Editorial Calendar is Not Your Content Marketing Strategy

Content Marketing Institute

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. At the risk of sounding ranty, I’d love to yell from the rooftops: An editorial calendar is not a content marketing strategy !

Editorial 111
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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 110
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Is an Editor Worth the Money?

Jane Friedman

I’m a few pages away from finishing a first draft of a multi-generational novel that runs about 500 pages, which I plan to pitch to agents and traditional publishers. Note that I have published a nonfiction book before with an indie publisher but this is my first novel. Is an editor worth the money?

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Before You Hire a Developmental Editor: What You Need to Know

Jane Friedman

Today’s guest post is a Q&A by Sangeeta Mehta ( @sangeeta_editor ), a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company. Where do editorial letters—better known in our field as “edit letters”—fit in?

Editorial 145
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Editorial Policy: What Is It and Where Should It Live on My Blog?

ContentWriters

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. Adherence to your editorial policy will save time and ensure all content consistently communicates with one single brand voice. What is an Editorial Policy?

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The Nuts and Bolts of Becoming an Independent Editor

Jane Friedman

Some of the more common roles for an editor within this space are developmental editing, ghostwriting, coaching, cowriting, copy editing, proofreading, and marketplace assistance through the traditional or self-publishing avenue–but this is hardly an exhaustive list; when it comes to your suite of services, the possibilities are nearly endless.

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Content Planning: How to Create An Effective Editorial Calendar for Your Content Efforts

Intergrowth

Build a well-constructed editorial calendar. Whether you intend to post once a day, once a month, or multiple times per week, it’s the best way to ensure that all writers, editors, and publishers on your team are on the same page. Where You Plan To Publish Your Content. When You Plan To Publish Your Content.