ContentWriters

OCTOBER 9, 2024

Savvy marketers deliver content throughout this cycle to build familiarity and brand trust. Understanding what types of content and how to use them at each stage is core to a buyer journey content mapping strategy. As a potential customer goes through their buying process, you want your content to help them to the next stage.

Hospitality 59

Hospitality Content Manufacturing Healthcare 59

Ahrefs

AUGUST 27, 2024

More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools. The process of “humanizing AI content” has become the de facto content strategy of growth-hungry … Read more ›

Content 127

Content Content Marketing SEO Marketing 127

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 95

Engagement Marketing Content Social Media 95

BKA Content

MAY 6, 2024

What Are Content Pillars? Standing out in the world of blogging and social media can feel like a monumental undertaking, especially when it comes to the meat and potatoes of content creation. Enter content pillars, a strategy with the potential to transform the way you approach content. billion social media users.

Content 96

Content Insurance Social Media Education 96

Content Marketing Institute

OCTOBER 11, 2024

People spend a big chunk of time on user-generated content on social. Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. In this terrain, what’s a marketer to do?

Content 115

Content Media Marketing IT 115

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. But, you don’t need to share user-generated content on social media alone. Here’s how.

Brand 99

Brand Content Retail Utilities 99

Backlinko

OCTOBER 31, 2024

Quality SEO content keeps readers glued to the page. Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. How Google (Probably) Evaluates Content Quality Google can see which content holds visitors by tracking user behavior. In the end, it’s a cycle.

SEO 88

SEO Content Storytelling Content Creator 88

Ahrefs

JUNE 27, 2024

Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them … Read more ›

Content 81

Content Promotion Writer Management 81

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 94

Content Marketing Marketing Storytelling Content Creation 94

BKA Content

MAY 2, 2024

Will Google Penalize AI Content? The surge of AI-generated material has marketers around the world wondering: Will Google penalize AI content? Forty-four percent of businesses have used AI for content creation, with that number expected to rise in the coming years. Liven up your AI-generated content with your unique voice.

Content 98

Content Insurance Content Creation Copy 98

Ahrefs

MARCH 7, 2024

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s … Read more ›

Content Marketing 120

Content Marketing Content Marketing Sales 120

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Content Marketing 130

Content Marketing Marketing Content 130

Ahrefs

NOVEMBER 8, 2023

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals. Without … Read more ›

Content 139

Content SEO Marketing Content Marketing 139

Content Marketing Institute

AUGUST 14, 2024

Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative. Sequels, prequels, and reboots abound. Storytelling around recognizable themes has built-in resonance.

Storytelling 118

Storytelling Content Content Marketing Marketing 118

Content Marketing Institute

OCTOBER 16, 2024

Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.

Content 109

Content Content Marketing Marketing IT 109

CopyBlogger

NOVEMBER 9, 2023

Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.

Content 110

Content Audience Creativity Content Marketing 110

Ahrefs

MAY 1, 2024

Judged by content marketing best practice, these articles are bad. HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. … Read more ›

Content 126

Content Content Marketing Sales Marketing 126

Express Writers

FEBRUARY 20, 2024

I think we can all agree content is essential. You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme your dentist posted on social media. However, budgeting to create all that content is another beast you might not be ready to tackle.

Content 90

Content Writing Search Engine Optimization Freelance 90

Express Writers

OCTOBER 8, 2024

Similarly, people can easily confuse content marketers and marketing content writers. While our main objective is to compare content marketers with marketing content writers, let’s take a step back because several other key players can also contribute to your overall marketing strategy. What Is a Content Strategist?

Content Writer 52

Content Writer Content Marketing Writer Marketing 52

Ahrefs

NOVEMBER 28, 2023

Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. Don’t worry. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s … Read more ›

Content Marketing 138

Content Marketing Marketing Content Sales 138

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Creativity 98

Creativity Content Marketing Marketing Content 98

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief?

Content 67

Content Keywords Collaboration Writer 67

Content Marketing Institute

OCTOBER 31, 2024

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Marketing 112

Marketing Content Content Marketing 112

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.

SEO 81

SEO Finance Content Concept 81

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 105

Content Marketing Marketing Content 105

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Content Marketing Institute

OCTOBER 23, 2024

Where do content and marketing fit into this revolution? In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital.

Sales 108

Sales Content Marketing IT 108

Ahrefs

JUNE 4, 2023

Try these tactics to drive more traffic to your content. But you can’t just create random content and hope that Google will … Read more › If your article ranks high on Google, you’ll be able to get traffic continuously over the long term.

Promotion 131

Promotion Content Content Marketing Marketing 131

Ahrefs

JULY 22, 2024

Content marketing and SEO are like peanut butter and jelly—they work well together Content marketing is the process of creating and distributing content to … Read more › In fact, you should combine them for greater effectiveness in your marketing. Two main reasons: 1.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Content Marketing Institute

SEPTEMBER 11, 2024

Try these expert-approved ideas for building audio into your content and marketing strategies. Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way.

Content 123

Content Engagement Audience Marketing 123

iWriter

NOVEMBER 19, 2024

Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Ready to learn how to give your content a makeover? Let’s dive in and explore some effective strategies for repurposing content! By understanding what content works, you can make informed decisions on repurposing it.

Blog Post 52

Blog Post Post Blog Blogging 52

Content Marketing Institute

OCTOBER 24, 2024

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.

Content 107

Content 107

Express Writers

OCTOBER 15, 2024

The demand for consistent, high-quality content has never been greater. That’s where a dedicated content manager becomes essential. A content manager can be the key to getting the most out of your outsourced content team by ensuring quality and efficiency. Let’s explore the top 10 benefits of hiring a content manager.

Content Management 52

Content Management Management Content Creation Content 52

Ahrefs

SEPTEMBER 17, 2024

After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators, … Read more ›

Marketing 117

Marketing Content Content Marketing Blogging 117

BKA Content

MAY 8, 2024

How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads.

Content Marketing 96

Content Marketing Marketing Social Media Copy Content 96

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore?   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

Content 120

Content Social Media Brand Awareness Promotion 120

Content Marketing Institute

AUGUST 15, 2024

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

Audience 131

Audience Content Content Marketing Marketing 131