This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
To be successful, your content plan must be actionable, and you need to publish content consistently. That’s where an editorial calendar comes in. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. Improved Planning.
These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually. Automation has become a game-changer for contentcreators, turning time- consuming tasks into smooth, seamless processes. That’s where repurposing comes in.
If you want your target audience to discover your brand, products, and services in 2023 – digital contentcreation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does ContentCreation Matter?
This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? How will we judge human creation vs. machine creation? What ethical standards should be present to ensure responsible contentcreation? Sometimes an editorial process won’t be enough.
I thought “being different” was crucial in driving content marketing success. Why are some of the best contentcreators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Any questions, or just want to chat about creating good content?
But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.
It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your contentcreation to greater levels of success.
How will you assure your audience that your content and ideas are original? To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in contentcreation.
This inconsistent brand experience is more common as an organization grows and is often exacerbated as external entities such as freelancers and agencies get thrown into the brand’s contentcreation mix. A brand voice, though, isn’t about the creation of a non-human voice. Gather a representative sample of your content.
It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. What is our internal process or workflow for creating this content?
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.
An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the contentcreation process. What is an Editorial Policy?
Consider some of the following questions while pondering this: Who owns the copyright to AI-generated content? How will we judge human creation vs. machine creation? What ethical standards should be present to ensure responsible contentcreation? What guidelines signify responsible generative AI contentcreation?
A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or contentcreators, ghostwriters allow the client to take full credit for the finished product.
What Is a Content Style Guide? A content style guide is a set of rules and guidelines for creating and curating content that reflects a consistent brand image. It outlines the dos and don’ts of contentcreation, from the tone of voice to the formatting and images used.
Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company. The reality is that marketers often expect to pay way more than creators charge for various content assets. Don’t be tortured by needing 100% original content.
Create content efficiently and at scale. Content marketers are under the microscope for the cost of their content, which has a reputation for being high. But flocking to find the cheapest contentcreators isn’t the answer.
Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Contentcreation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.
Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. That’s why 84 percent of marketers outsource their contentcreation activities.
Depending on the size of their company, the CCO may not interact directly with content or contentcreators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.
To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Find specialized contentcreation talent.
50,000: Engage with an industry-specific freelance writer or visual contentcreator to enhance the content around a strategic business message. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external contentcreation. Invest in success.
HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief contentcreator for Find A Way Media, I’m both a writer and an employer of freelancers. If marketers want to savor the results of content marketing, they must invest in finding and nurturing the writers who ultimately determine its worth.
Content planning can be a time-consuming process, and you’ve already got a lot on your plate. You might wonder if writing a content plan is really more effective than ad hoc contentcreation. Maybe you’ve been caught up writing blog posts and haven’t branched into other types of content.
If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Contentcreation is so effective that 82% of marketers actively invest in content marketing. That’s why you must create an editorial calendar for all your content.
Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, contentcreators must aim for: The right person (to get). The right content. Just make sure you’re not force-feeding them with selling-focused content.
This solution works OK for those doing their first course because it doesn’t require an initial investment (apart from video creation) and it can be a great way to test your idea and concept. It doesn’t give much freedom to contentcreators. . Have you been using video content on your site lately?
Prolific ContentCreation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific contentcreation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. And lastly we talk about how to be a prolific contentcreator.
Want to know a few scary truths ignored by too many contentcreators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. Read through the content as a reader would – hands off the keyboard except to scroll. Click To Tweet.
Prolific ContentCreation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific contentcreation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. And lastly we talk about how to be a prolific contentcreator.
Furthermore, they require a different kind of attention than visual or text-based content, making them an ideal way to engage listeners at the gym, in a car, doing chores, or at any other time when they might be in the mood for a good story or new knowledge but need to keep their eyes focused on other tasks. jayacunzo Click To Tweet.
You likely have a solid idea of the kind of content you’re creating thanks to your strategy work in Step 1. Now, it’s time to roll up your sleeves and get to work on the actual contentcreation. The social media content calendar template is yours to edit as you see fit.
Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.
He placed a higher value in language than most contentcreators. What can we learn from Ernest Hemingway, winner of a Nobel Prize in literature? He never wasted words. He wrote as if he paid a steep price for each sentence. Too often, we fluff up articles with nonsense. Hemingway’s insight doesn’t mean all articles must be short.
A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. How Do You Begin to Scale ContentCreation? Here’s a closer look at what you can do.
Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your contentcreation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone.
At Intergrowth™, we have an extensive team of writers, editors, and content strategists who meticulously plan out editorial calendars and content strategies for our clients. Every client is different and has their own brand voice, so every piece of content is crafted with that voice in mind.
The Evolution of Content Marketing Content marketing has dramatically evolved over the past few decades. While high-quality, valuable content remains essential, the strategies behind contentcreation and distribution have changed significantly. Frequently Asked Questions What makes content authoritative?
You likely have a solid idea of the kind of content you’re creating thanks to your strategy work in Step 1. Now, it’s time to roll up your sleeves and get to work on the actual contentcreation. The social media content calendar template is yours to edit as you see fit.
To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.
Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Align your content ideas with your business goals. This template is part of the article How to Define a Workflow That Keeps Content Production On Track. Set your editorial calendar.
Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. Sadly, I’m guilty of writing (weak) content at times,” she says. Click To Tweet.
Hire enough contentcreation and management staff to do it right. Develop a strong editorial voice. Laughing Squid Laughing Squid is a web hosting service whose blog takes an off-beat approach to contentcreation by writing about things like White Stripes cover videos or time-lapse videos of cable train rides.
Sort your effective and prospective content marketing assets by theme 15. List the types of content you’ll be dealing with 16. Snapshot the content team and the workflow 17. Estimate your content capacity 18. Map out your editorial calendar 19. Make a content promotion workflow 20.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content