Content Marketing Institute

JUNE 18, 2018

Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. This solution works OK for those doing their first course because it doesn’t require an initial investment (apart from video creation) and it can be a great way to test your idea and concept. DIY options.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. Invest in success.

Content Marketing 107

Content Marketing Marketing Content Content Creation 107

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 83

Editorial Content Content Creation Collaboration 83

Content Marketing Institute

NOVEMBER 17, 2017

But it’s a great example of how gas stations are using relevant content delivered in an unexpected way to engage their captive audiences.@GasStationTV GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. The right content. Brainstorm ways to incorporate engaging content.

Audience 103

Audience Landing Page Entertainment Content 103

Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. Data : Content marketing writers rarely see data on how their writing performs. And that’s when you get truly high-performing content.

Writer 110

Writer Content Freelance Editorial Team 110

Content Marketing Institute

JANUARY 15, 2018

Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. Sadly, I’m guilty of writing (weak) content at times,” she says. It’s trite.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 109

Brand Storytelling Creativity Content Marketing 109

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

Content Creation 98

Content Creation Content Social Media Content Creator 98

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

Content Creation 52

Content Creation Web Content Content Keywords 52

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 111

Content Creation Content Creator Editorial Content 111

ContentWriters

MARCH 15, 2023

What Is a Content Style Guide? A content style guide is a set of rules and guidelines for creating and curating content that reflects a consistent brand image. It outlines the dos and don’ts of content creation, from the tone of voice to the formatting and images used.

Brand 98

Brand Editorial Content Writing Style 98

The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing. That’s why you must create an editorial calendar for all your content.

Marketing 59

Marketing Content Creation Content Creator Content 59

ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. And lastly we talk about how to be a prolific content creator.

Content Creator 43

Content Creator Content Editorial Content Creation 43

Contently

MARCH 18, 2024

Royal Bank of Canada Ah, content creation—the challenge at the heart of financial content marketing only mounts when you realize you’re up against not just other financial institutions but also traditional publications, fintech startups, and even TikTok influencers. So, how do you scale your financial content creation efforts?

Content Marketing 52

Content Marketing Finance Brand Banking 52

ContentWriters

JULY 19, 2023

A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. Producing quality, original content positions your brand as a leading expert in your industry.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. And lastly we talk about how to be a prolific content creator.

Content Creator 34

Content Creator Content Editorial Content Creation 34

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Providing your audience with a rewarding experience is the point of content marketing. Align your content ideas with your business goals. Determine your editorial guidelines and governance details.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Neil Patel

SEPTEMBER 10, 2020

Here’s a list of the top six metrics marketers have used to measure their content marketing performance in the last 12 months. Email engagement (e.g., Project management skills: Content marketing depends on deadlines. That’s why 84 percent of marketers outsource their content creation activities.

Agency 145

Agency Content Marketing Marketing Content 145

Intergrowth

NOVEMBER 6, 2022

Skip ahead to view our industry-specific content marketing guides: Content Marketing for SaaS businesses | Content Marketing for Ecommerce Businesses | Content Marketing for Insurance Businesses | B2C Content Marketing. Why Invest in Content Marketing? Hiring content marketers is a smart investment.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Marketing Institute

NOVEMBER 22, 2017

Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.

Creativity 109

Creativity Content Marketing Marketing Content 109

Intergrowth

APRIL 9, 2023

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

Content Creator 98

Content Creator Content Agency Social Media 98

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Audience engagement. Lead generation. Loyalty and evangelism.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

CoSchedule

FEBRUARY 27, 2023

Engage with readers. Hire enough content creation and management staff to do it right. Develop a strong editorial voice. The images are tantalizing and tasty looking, which engage food-lovers to want to read more about the dish. But, how exactly does having editorial calendar software help achieve these goals ?

Creativity 98

Creativity Blog Blogging Food 98

ProBlogger

MAY 28, 2018

Do you have a content schedule or editorial calendar for your blog? Whether you follow a daily, weekly or monthly schedule, does it allow you to produce the best content? You are more interested in a high engagement level—a high level of trust with your audience. Do Schedules and Deadlines Help or Hurt Your Blogging?

Editorial 45

Editorial Blog Blogging Publisher 45