BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

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Elna Cain

FEBRUARY 27, 2024

And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience.

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Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course.

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Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

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Article Writing

JUNE 27, 2023

Content creation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your content marketing journey, everything you’ll need is ahead.

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Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

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Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

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Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

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BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is Content Marketing Still Worth It?

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BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

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Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Be thoughtful and deliberate in your content creation.

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ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

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Express Writers

FEBRUARY 28, 2023

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. If you’ve been thinking about using AI in your content, this is the article for you. How Does AI Generate Content?

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Kayleigh Moore

MAY 8, 2023

For years, companies and content marketers have been approaching content creation from topic-first angle. For others, it’s because of direction from leadership, which, is logical, because if you’re selling something, you should probably create content related to the thing, right? Wait…does anyone else do this?

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Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

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BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

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Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

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Kristi Hines

AUGUST 2, 2023

Leverage SEO and SEO Assistant tools for thorough on-page SEO analysis, sending a URL and keyword while generating valuable search engine keyword information for content creation. Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process.

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Express Writers

JULY 2, 2024

Creating a detailed buyer persona answers this question and guides your content creation efforts. The best online marketing content is tailored to address the needs of your target audience head-on. One website educates readers on how to clean their homes without resorting to harsh, chemical-filled products.

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Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

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Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Content creation. Maturity level.

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Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? How to make this strategy work.

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Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

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Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

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Management Content Marketing Marketing Content 73

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

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Content Hacker

OCTOBER 26, 2023

Now that you know how to do keyword research, let’s move onto content creation. What is Content Creation? Content creation is the process of developing original and valuable material to share with your audience. Because when you have clear targets, every piece of content serves a purpose.

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Kayleigh Moore

JANUARY 10, 2022

Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. Should you write it in-house, or outsource the work?

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Income Diary

OCTOBER 19, 2024

In the world of content creation, time and creativity are two of the most valuable resources at our disposal. Fortunately, AI content creation tools can help streamline the process and make it easier to create compelling content. By using these tools, you can save time, improve quality, and reach a wider audience.

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Contently

AUGUST 30, 2022

All these iterations fall under content repurposing. The benefits are simple and plenty: Save time on content creation. Expand the life of one piece of content beyond one channel. Squeeze all the juice out of the content you know is performing well. Start with answering, “Why do I want to repurpose this content?

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ContentWriters

FEBRUARY 21, 2024

They seemed poised to revolutionize the business landscape, especially in the creative, marketing, and tech industries. Hailed as game-changers by some and the beginning of the end by others, these tools seemed ready to streamline content creation. Would it sideline traditional methods of content generation?

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Express Writers

JANUARY 3, 2023

Content marketing never slows down, and 2022 was no exception. AI in Content Marketing. The conversation about using AI in marketing is not new. But this year, and into 2023, we’ve seen the conversation shift away from just having AI write content for you. 2022 Trends and Hot Topics. Organic Traffic.

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Content Marketing Institute

SEPTEMBER 21, 2018

Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Make a note during content creation if you see easy opportunities to take the piece further in the future.

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BKA Content

JUNE 28, 2024

SaaS Content Marketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS content marketing comes in. Content Marketing For SaaS Companies Content marketing remains one of the most effective strategies for SaaS companies.

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BKA Content

MAY 6, 2024

What Are Content Pillars? Standing out in the world of blogging and social media can feel like a monumental undertaking, especially when it comes to the meat and potatoes of content creation. Enter content pillars, a strategy with the potential to transform the way you approach content.

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