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In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from contentmarketing. With the rise of artificial intelligence (AI), marketing teams can scale their contentmarketing operations and businesses can use AI to effectively tell their brand story.
And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their contentmarketing strategy. Top 5 LinkedIn Marketing Examples From U.S.
Want to create a contentmarketing strategy that actually works? Through contentmarketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And choose the right channels for your content.
About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital contentmarketing strategies. Thanks to generative AI and other automation tools, mass contentcreation has never been easier. So, the familiar time and resource drain remains formidable.
How To Rank Higher on Google With Consistent ContentCreation If youve been wondering how to rank higher on Google, the answer lies in creating content that addresses the intent of your audience. The more often you provide it with high-quality content, the more likely it is to reward you with improved search engine rankings.
Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.
On the one hand, there’s buzz about B2B and B2C contentmarketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting contentmarketing trends!
Contentcreation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a contentcreation platform? Use G2’s Spring 2023 Enterprise Grid® Report for ContentCreation to choose the best contentcreation software.
Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. ChatGPT: Best for Prompt-Based Research and ContentCreation G2 Rating 4.7/5 Short on time? ChatGPT can also rewrite your sentences.
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If you own a small business, contentmarketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Contentmarketing refers to the creation and dissemination of online materials that grow traffic to your website. This can lead directly to sales. Start a Blog.
Embracing AI is inevitable, but this article provides expert-backed insight on why you should update your e-commerce contentmarketing strategy with human-optimized listings. The Importance of Keeping E-Commerce Listings Updated E-commerce content demands shift with algorithm changes, trends, and customer expectations.
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
AI in contentmarketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. With innovations like these, finding ways to use this advanced technology in contentmarketing is a no-brainer.
In this post, you’ll learn how to create digital content that people want to see. The online world is made up of content. Whether you’re searching on Google or scrolling through TikTok, you’re consuming content. So if you want to … Read more ›
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Contentmarketing is powerful, but it’s also hugely competitive. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different.
The 6 Top Social Media ContentCreation Services To Save You Time in 2023 With 4.8 If your business is in the market for a new air conditioner, you would call an HVAC company. Who do you call if your business needs help creating content to meet social media goals? Do you know how to make the most of your accounts, though?
Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?
If you consider yourself a contentmarketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to contentmarketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.
Relying on content curation tools alone also makes you more of a content aggregator than a content curator: The former just collects pieces of relevant information and presents them as is, while the latter adds their own inputs and insights into the mix of existing information. But that’s 100 percent not the case.
Contentmarketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like contentmarketing is becoming more critical. That’s why you need to invest in a great contentmarketer.
Contentmarketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. How do businesses manage research and contentcreation at scale while improving SEO?
With contentcreation, writing a blog post and hoping for the best is not an option! Top quality content takes time, effort, energy, resources, and knowledge. Below is our blueprint for contentcreation at IncomeDiary. It is an approach that has consistently worked for us and it will for you.
You spend too much time focused on the antiquated ideas about content performance, distribution, and outcomes and not enough time on how you arrived at the publish button. Learn how to give the contentcreation the process it deserves.
Here’s the hot take on the trends related to technology for contentmarketing, based on responses to the 2023 Contently State of ContentMarketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate contentcreation and delivery.
A writer submits a piece of content and it completely misses the mark, requiring a full overhaul. These written guides are the key to executing every task correctly, every time, for everyone involved in your contentmarketing operations. Why contentmarketing SOPs are necessary. Webinar creation and execution.
In fact, I’ve written 111 articles for this blog, of which ~80%—90% are SEO content. I’ve created plenty of them in my career. Altogether, they receive an estimated 121,000 monthly search visits from Google. Suffice it to say, I know … Read more ›
The benefits of contentmarketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that contentmarketing costs 62% less than traditional marketing strategies while generating about 3 times as many leads.
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Contentcreation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your contentmarketing journey, everything you’ll need is ahead.
The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. A lot of the talk around AI has centered on text and image generation, but AI tools go far beyond generating content.
Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Your brands story can also make it stand out from competitors in a crowded market. 3 User-generated content User-generated content (also known as UGC) is brand-related content created by consumers.
For example, when writing a landing page for a digital marketing company, writers can use AI tools to instantly incorporate a few LSI keywords related to “SEO” or “contentmarketing.” And when you need specific content ideas, you can make the prompt more precise to discover them.
Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually. That’s where automation comes to the rescue.
When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!
Once you have clearly defined your goals, you can determine if a content strategy is actually the best way to achieve them. Don’t assume that content is the best option in every situation. Different segments of the sales funnel warrant different types of content. Step #3: Focus on Your Niche for Your Content Strategy.
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I'm a verbal processor, and knowing that about myself has completely changed how I approach contentcreation and setting up my workflows to support how I do my best work. Tools for contentcreation Finally, the last stage is turning that text into potential social posts. I have also used Otter.ai
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ContentMarketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to contentmarketing for law firms can help.
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