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Do you want to know how contentmarketing helps business growth? Many business owners aren’t sure whether investing in contentmarketing is worth the time, effort, and resources. Contentmarketing is 100% worth it. My answer to anyone who asks is always YES!
Artificial intelligence has shaken up contentcreation forever. Now we can write headlines, social media posts, emails, and even long-form blog content 5-10x faster. My friends, the time is NOW for adapting your contentcreation to include AI technology. It’s beyond incredible. It’s eye-popping.
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing.
Inbound contentmarketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound contentmarketing works. Let’s dive into what inbound contentmarketing is all about – and start growing your business today.
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digital marketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?
Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to contentcreation (for social media or in general)? Then, try to embed content repurposing into your workflow. It depends.
Sure, you can do contentmarketing willy-nilly. Because you need a contentmarketing process plan behind it all to ensure your content WORKS…. But how do you create a contentmarketing team and workflow plan that results in amazing content? And the Content Cake is just the tip of the iceberg.
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on contentcreation.
Unfortunately, bias (whether helpful or not) can significantly impact small businesses that have few inbound links and sparse content. For big organizations with equally big wallets, constant contentcreation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs).
We’re at a crossroads where my 11-year full-time career in contentmarketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. AI is exploding into every industry; the AI market itself is projected to rocket from $387.45 The Story of Meeting Justin at Content at Scale. ” .
That’s because smart content strategy leads to incredible contentmarketing. And incredible contentmarketing leads to mega-growth like: 67% more leads. Who the target audience is and what their content needs are. Contentcreation workflows. The content calendar and publishing strategy.
Contentcreation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced contentmarketer with more than eight years under my belt in this space, here's what I’d recommend. Should you write it in-house, or outsource the work?
And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Paid social media can also be more beneficial in promoting long-formcontent or anything with a high potential to drive ROI, such as an asset that’s already driving a lot of conversions.
It’s time to revolutionize your content game and leave your competition in the dust. Let’s look at the top content development services of 2024, which promise quality, efficiency and results. Statistics show that contentmarketing yields three times as many leads as traditional marketing approaches.
Contentmarketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of contentmarketing is revealing. Its heading into a trough.
From small businesses to startups to major corporations, everyone is starting to realize just how powerful contentmarketing can be. Today, we’re delving into contentmarketing, how to build a contentmarketing strategy, and why it’s worth investing in. What is ContentMarketing? Because it is.
SaaS ContentMarketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS contentmarketing comes in. ContentMarketing For SaaS Companies Contentmarketing remains one of the most effective strategies for SaaS companies.
For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B contentmarketing strategy is crucial for driving results. Let’s dive into the key elements of a successful contentmarketing strategy. Experimentation is a great idea here.
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a contentmarketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.
Turns out, writing is only half the battle in digital marketing; what wins the war is optimized contentmarketing. This often means they didn’t find what they were looking for — an issue that optimized contentmarketing can help address. What gives?
This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
Contentmarketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling contentcreation? In the past, when you wanted to scale contentcreation, you were forced to expand your human power — with all its flaws.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. It’s important that your content supports visitors becoming customers.
It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Contentmarketing involves the creation and distribution of written, visual, audio, or interactive content. There isn’t a “one size fits all” approach to contentmarketing.
Remember the time when creating content was a long, painstaking process? AI-powered contentcreation is here and it’s changing the game. Brainstorm Content Ideas 2. What is the best AI tool for contentcreation? Can AI create original content? Is there a free AI content generator?
We’re talking about tools like ChatGPT, Jasper, and a few others that are revolutionizing the way we create content. In the era of rapid digital expansion, the essence of AI copywriting has become increasingly central to contentcreation. Why are these tools vital to your contentmarketing strategy?
This makes contentmarketing campaigns a must for luxury brands. Well, apart from telling your brand story, I recommend using long-formcontent to help consumers find the right product for them. Use the keywords you’ve discovered above to guide your contentcreation process. SEO For Luxury Brands.
Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs. By the end of this post, you’ll have complete knowledge of these AI content tools and how they can come to your aid in ways you never imagined. Struggling to understand where AI can fit into your contentmarketing?
AI tools are a fantastic way to supercharge your contentcreation. 1: Produce content entirely free of grammar mistakes . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. It’s a tedious process that’s long been a necessary evil. .
It can even save you up to 7+ hours of contentcreation time per post. Remember, the average blog post takes about 4 hours for a human to produce, but those who spend longer on their content get better results. So what if you could keep your content quality intact while saving hours and hours of time on writing?
In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative contentmarketing on your website. Let’s discover strategies for creating excellent thought leadership content that will get results. Table of Contents What Is Thought Leadership Content?
Contentmarketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. give you 27 innovative, exciting ideas for your next contentmarketing campaign. In this guide, we’ll.
And that’s why, even though I took a huge career jump into the fastest-growing AI writer in SEO marketing , I waited a few months before recording and creating the new lesson content on how to approach, incorporate, and add AI into your contentmarketing… now in our CTS curriculum and featured in the updated free class on our site.
AI contentcreation is blowing up – disrupting industries and replacing human writers. It’s no longer just a scary-sounding, sci-fi prediction that marketers are making. In case you forgot, contentmarketing is an industry that will be worth $600 billion by 2024. Contentcreation. Zero flags!
Practically everyone understands the importance of “doing contentmarketing,” but many – even those with documented contentmarketing strategies – don’t know how to align the types of content they create with their desired contentmarketing goals. Remember that graphs and charts are content too.
While you know content is integral to your lead nurturing strategy, you need more tangible results from your contentmarketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?
But in this guide, we’ve curated a list of the top 10 AI blog writers to streamline your contentcreation. Now, imagine this technology lending a hand in contentcreation. Harnessing its power effectively can significantly enhance your contentcreation process, saving you time and energy.
Now that you know what makes an effective prompt, let’s get into some specific examples that marketers can use for each stage of the writing process to boost their efficiency and output quality. Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop.
You may already have specific areas of expertise, such as executive ghostwriting or long-formcontent for tech startups. You may be still finding your feet but have nature aptitude at things like SEO or contentmarketing. Joe Pulizzi at ContentMarketing Institute. What do you do (and not do)?
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. For the purposes of this guide, we assume you’ll be outsourcing contentcreation.
Amy Schmittauer Landino, a consultant in video contentmarketing and author of the book Vlog Like a Boss, spilled her secrets at ContentMarketing World in her talk How to Create and Repurpose Video Content for More Attention. At the same time, she’s an advocate of long-formcontent.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
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