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In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from contentmarketing. With the rise of artificial intelligence (AI), marketing teams can scale their contentmarketing operations and businesses can use AI to effectively tell their brand story.
Want to create a contentmarketing strategy that actually works? Through contentmarketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.
About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital contentmarketing strategies. Thanks to generative AI and other automation tools, mass contentcreation has never been easier. So, the familiar time and resource drain remains formidable.
Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.
Every contentmarketer knows there’s so much more to contentcreation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time.
When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C contentmarketing trends and AI that implies there will be explosive growth in tech adoption. It’s not that contentmarketers aren’t interested in tech.
Get in better shape by creating a content request form. Continue reading → The post 9 Questions to Help You Prioritize ContentCreation [Template] appeared first on ContentMarketing Institute. Here's how to do that.
In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.
How To Rank Higher on Google With Consistent ContentCreation If youve been wondering how to rank higher on Google, the answer lies in creating content that addresses the intent of your audience. Real Results From Consistent SEO ContentCreation Lets take a look at some real-world proof. Ready to get started?
10+ Tools to Spark ContentCreation appeared first on ContentMarketing Institute. Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas?
Continue reading → The post Stop Juggling ContentCreation; Follow This 5-Step Planning Process appeared first on ContentMarketing Institute. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that.
If you own a small business, contentmarketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Contentmarketing refers to the creation and dissemination of online materials that grow traffic to your website. This can lead directly to sales. Start a Blog.
Involve your at-home co-workers, viewers, and customers in your contentcreation and delivery to up the fun factor for everyone. Continue reading → The post 3 Playful ContentMarketing Examples Show Brands Getting Their Game On appeared first on ContentMarketing Institute.
AI may accelerate contentcreation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a contentmarketing strategy that boosts your SEO and builds brand authority and trust.
Contentmarketing is powerful, but it’s also hugely competitive. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of contentmarketing, you need to produce content that is helpful, detailed, and different.
Embracing AI is inevitable, but this article provides expert-backed insight on why you should update your e-commerce contentmarketing strategy with human-optimized listings. The Importance of Keeping E-Commerce Listings Updated E-commerce content demands shift with algorithm changes, trends, and customer expectations.
Before investing in one, ask whether the tool will add distractions or remove them Continue reading → The post Why Typewriter-Like Linear Thinking Works Better Than Tools for ContentCreation appeared first on ContentMarketing Institute.
Bookmark this list of contentcreation tools, including lesser-known options and an old favorite or two. From idea generators and headline analyzers to research and SEO resources, infographic creators to meme designs, you'll find tools to help you through the creation process. Continue reading →
If you consider yourself a contentmarketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to contentmarketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.
Contentmarketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like contentmarketing is becoming more critical. That’s why you need to invest in a great contentmarketer.
No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the contentcreation process. In this article, we will explore six ways in which AI already supports contentcreation and which tools are leading the charge.
Contentcreation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a contentcreation platform? Use G2’s Spring 2023 Enterprise Grid® Report for ContentCreation to choose the best contentcreation software.
ChatGPT: Best for Prompt-Based Research and ContentCreation G2 Rating 4.7/5 Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, contentmarketing , or creating sales collateral. Short on time?
Contentmarketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. How do businesses manage research and contentcreation at scale while improving SEO?
The solution resides in the minds of your marketing team. These written guides are the key to executing every task correctly, every time, for everyone involved in your contentmarketing operations. Why contentmarketing SOPs are necessary. Webinar creation and execution. The problem? SEO research.
Here’s the hot take on the trends related to technology for contentmarketing, based on responses to the 2023 Contently State of ContentMarketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate contentcreation and delivery.
The benefits of contentmarketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that contentmarketing costs 62% less than traditional marketing strategies while generating about 3 times as many leads.
How Much Does ContentMarketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use contentmarketing. However, contentmarketing can be costly and time-consuming for companies.
Discover the Top 10 B2B ContentMarketing Agencies of 2024 The emergence of B2B contentmarketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B contentmarketing agency that’s best for your company.
The next section will share details of ten content sources that’ll help you build a content curation strategy that’s low-effort and actionable. Industry-specific newsletters will provide you with a plethora of shareable content that your audience will find useful. c) Get your content curation from various sources.
Defining ContentMarketing vs. Digital Marketing Although contentmarketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is ContentMarketing?
Contentcreation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your contentmarketing journey, everything you’ll need is ahead.
When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!
The 6 Top Social Media ContentCreation Services To Save You Time in 2023 With 4.8 If your business is in the market for a new air conditioner, you would call an HVAC company. Who do you call if your business needs help creating content to meet social media goals? Do you know how to make the most of your accounts, though?
Since the first blog post was published and the first YouTube video was posted, contentcreation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. Why are systems so crucial in contentcreation?
ContentMarketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to contentmarketing for law firms can help.
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
Contentmarketing is one of the most crucial and creative components of a marketing strategy — it incorporates contentcreation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their contentmarketing budgets this year, highlighting its significance.
AI in contentmarketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. Another 38% added more personalization to their content with AI, which led to better customer satisfaction.
Understanding Why ContentMarketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.
As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of contentmarketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!
Do you want to know how contentmarketing helps business growth? Many business owners aren’t sure whether investing in contentmarketing is worth the time, effort, and resources. Contentmarketing is 100% worth it. A Cost-effective Marketing Strategy 2. Excellent Inbound Marketing Channel 5.
The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.
Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. This AI contentcreation process helps you: Get AI to generate usable … Read more › Use AI as a tool, not a shortcut.
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