Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

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Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

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Content Marketing Marketing Content Content Creator 111

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Content Marketing Marketing Content Content Creator 108

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

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Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

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Content Marketing Persuasion Marketing Content Creation 112

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

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Content Marketing Marketing Content Content Creation 111

Article Writing

JUNE 27, 2023

Content creation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your content marketing journey, everything you’ll need is ahead.

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Content Marketing Marketing Content Creation Content 97

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

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Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

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Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

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Content Marketing Marketing Content Content Creation 97

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

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Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Do it half-hearted. CMWorld Click To Tweet.

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Buffer

SEPTEMBER 30, 2024

But without a strong hook, you risk people scrolling past your content and missing your message. And let's face it, that's the last thing you want after pouring your time and energy into content creation. I present my idea (highlighted in blue). I personally find it easier to start with my hook.

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Social Media Media Writing Storytelling 117

Express Writers

JULY 2, 2024

Creating a detailed buyer persona answers this question and guides your content creation efforts. The best online marketing content is tailored to address the needs of your target audience head-on. Unfortunately, much of the AI-generated content is subpar — shallow, clunky, and lacks substance.

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Content Marketing SEO Marketing Content 98

Content Marketing Institute

DECEMBER 26, 2017

HANDPICKED RELATED CONTENT: One Thing Is Killing Content Marketing and Everyone Is Ignoring It. Content Marketing Is No Leisurely Feat in the Travel Industry. You’re doing it wrong: Content marketing pitching edition (it’s not about you yet). Content Marketing Agencies Everywhere.

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Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

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Creativity Content Marketing Marketing Content 111

Express Writers

JANUARY 10, 2023

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

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Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

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Content Marketing Marketing Content Search Engine Optimization 98

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

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Content Marketing Marketing Social Media Search Engine Optimization 120

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership.

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Content Marketing Marketing Content Social Media 104

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

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Content Marketing Marketing Content Content Creation 88

Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. Because you need a content marketing process plan behind it all to ensure your content WORKS…. But how do you create a content marketing team and workflow plan that results in amazing content? And the Content Cake is just the tip of the iceberg.

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Content Marketing Content Marketing Content Creation 89

The Hoth

JANUARY 11, 2023

Yet, to get the most out of your keyword research, content creation, and other SEO efforts, you need top-tier analytical tools to measure your success and ensure you’re on the right track. . Whenever you type a term into Google Trends, it will present you with a few different ‘keyword groups’ for it. .

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Content Marketing SEO Marketing Content 105

Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? SEMrush’s Easter egg hunt.

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Content Marketing Marketing IT Content 111

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious. Sound familiar?

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Content Marketing Marketing Content Architecture 81

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

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Copywriter Collective

JANUARY 13, 2023

Here are some actionable tips on how to improve your content creation skills if you’re constantly falling behind your deadlines. A content outline is the bare bones of information your article will include. And you may have to spend a lot of time rearranging the material to make it look more presentable.

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Content Creation Proofreader Content Content Creator 64

ContentWriters

FEBRUARY 21, 2025

Use a content style guide to keep your team and freelancers on the same page with your brand voice, mission, and messaging. Ensure your pillar content strategy stays consistent and your content creation process is efficient and scalable.

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IT Content Architecture Content Creation 66

Contently

JULY 3, 2024

Consider some of the following questions while pondering this: Who owns the copyright to AI-generated content? How will we judge human creation vs. machine creation? What ethical standards should be present to ensure responsible content creation? Stay up-to-date on what’s trending in content marketing.

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Content Creation Government Electronics Content 52

Income Diary

OCTOBER 19, 2024

In the world of content creation, time and creativity are two of the most valuable resources at our disposal. Fortunately, AI content creation tools can help streamline the process and make it easier to create compelling content. By using these tools, you can save time, improve quality, and reach a wider audience.

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Content Creation Content Engineering Sales 52

Contently

SEPTEMBER 5, 2024

Use the right medium Think of the medium you use to present a fintech case study as the delivery vehicle for your story. Keep in mind that you can repurpose content from your fintech case study into different formats to reach new audiences. It makes fintech content marketing a meticulous act of balancing compliance and creativity.

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Storytelling Search Engine Optimization Finance Content Creation 52

Kristi Hines

AUGUST 2, 2023

Leverage SEO and SEO Assistant tools for thorough on-page SEO analysis, sending a URL and keyword while generating valuable search engine keyword information for content creation. Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process.

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Utilities Transportation Medical Content Creation 246

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. Provide input.

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Content Creation Content Content Marketing Content Creator 100

Copywriter Collective

FEBRUARY 28, 2025

Customer-facing teams will share the most frequently asked questions and common objections, and then the content strategy can be concentrated in those areas. The content should have to surpass the objections that are still present and outline the advantages.

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Content Search Engine Optimization Copywriting Copywriter 66

Buffer

DECEMBER 5, 2023

Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to content creation (for social media or in general)? Then, try to embed content repurposing into your workflow. It depends.

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Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. How to come up with spoke content. SlideShare presentations.

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Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” ” Imagine cooking your favorite dish, meticulously choosing the best ingredients, and presenting it in the most appetizing way possible. Content marketing works similarly. What is Content Marketing? Let’s dive right in!

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