Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

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Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

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Buffer

SEPTEMBER 30, 2024

But without a strong hook, you risk people scrolling past your content and missing your message. And let's face it, that's the last thing you want after pouring your time and energy into content creation. There are plenty of storytelling formulas you can lean into to get your point across. 

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The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

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Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Contently

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Define how you will measure success What does success look like for your content marketing goals?

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BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

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Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

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Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

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Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

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Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. It sets you apart from the competition Unlike generic marketing materials, a fintech case study illustrates how your products and services address specific pain points in deep ways.

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Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

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Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

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ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

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Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. The world’s No.

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BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024.

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Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

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ContentWriters

MARCH 28, 2025

Google may recognize the black hat SEO tactics and penalize your content or domain. Instead, prioritize clarity, structure, and storytelling that speaks to readers while aligning with SEO best practices. Leverage a Clear Content Structure Well-structured content improves SEO performance, readability, and user engagement.

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Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

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Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. Are you ready for the adventure?

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Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

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Express Writers

DECEMBER 24, 2024

The rise of AI content creation has introduced both opportunities and challenges for writers, marketers, and businesses. This is where AI content detectors come into play. These tools help identify AI-written content so you can ensure originality in everything you publish.

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Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

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The Hoth

FEBRUARY 18, 2025

Content creation: Data-driven storytelling, press releases, and infographics Content marketing is one of the most effective ways to build brand awareness, generate traffic, and improve SEO so it should come as no surprise that digital PR leverages its power. Data-driven storytelling. Our suggestion?

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Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Income Diary

OCTOBER 19, 2024

In the world of content creation, time and creativity are two of the most valuable resources at our disposal. Fortunately, AI content creation tools can help streamline the process and make it easier to create compelling content. By using these tools, you can save time, improve quality, and reach a wider audience.

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Contently

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

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Grammarly

JULY 25, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

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Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice.

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Neil Patel

OCTOBER 12, 2020

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects: What are the building blocks of a successful content marketing strategy ? How frequently should you be publishing content? So, what will you learn?

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Content Hacker

JANUARY 11, 2023

Content marketing is a booming industry set to reach a worth of $600 billion by 2024. It’s growing fast because it’s the modern way to market to consumers – ironically, by not marketing or selling to them. Since content marketing is the present and future of marketing, that means every business needs content to compete.

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Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. Of course, as a travel industry marketer, you know your job involves a lot more than just posting some inspirational picturesque snapshots and telling tales of fun in the sun. joderama Click To Tweet. joderama Click To Tweet.

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. JoePulizzi Click To Tweet.

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ContentWriters

JUNE 21, 2023

In the world of content marketing, artificial intelligence (AI) has become a hot topic. These polls shed light on how professionals are incorporating AI into their content strategies. These polls shed light on how professionals are incorporating AI into their content strategies.

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Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

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