Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? Click To Tweet. This could be due to many possible reasons (e.g.,

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Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. They’d be a hybrid of live in-person and webinar. Support external content creation. Create shows, raid for content.

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Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

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Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

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Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Content Marketing IT Marketing Search Engine Optimization 96

Copywriter Collective

FEBRUARY 28, 2025

In consideration and decision phases, it would be webinars, eBooks, or case studies that would answer questions and then compare options. Thus, you need to develop diversified content formats in order to keep the user engaged and make them explore further. Quizzes are good for the awareness stage since they contain interactive content.

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Content Search Engine Optimization Copywriter Copywriting 67

BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

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Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

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Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

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Creativity Content Marketing Marketing Content 111

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

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Content Content Creation Social Media Promotion 134

Contently

AUGUST 30, 2022

All these iterations fall under content repurposing. The benefits are simple and plenty: Save time on content creation. Expand the life of one piece of content beyond one channel. Squeeze all the juice out of the content you know is performing well. Start with answering, “Why do I want to repurpose this content?

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Long Form Content Content Social Media Content Creation 144

Express Writers

SEPTEMBER 24, 2024

AI isn’t in competition with human writers but will instead help readers discover and consume content more efficiently, making the role of human writers even more crucial to the content-creation process. Here’s a look at one potential future of content consumption that combines human writers with AI content creation.

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ContentWriters

MARCH 28, 2025

Attend conferences and webinars and take courses from platforms such as HubSpot Academy, Moz, and the Content Marketing Institute. They’ll help you stay informed on SEO and content marketing trends. Discover More Expert SEO Content Writing Tips Creating high-quality content takes time, strategy, and skill.

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SEO Writing Content Keywords 59

Buffer

DECEMBER 5, 2023

Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to content creation (for social media or in general)? Then, try to embed content repurposing into your workflow. It depends. The best part?

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Neil Patel

NOVEMBER 15, 2021

Why Should You Use Google Trends for Marketing? Even if you aren’t involved in content creation, you should be using Google Trends regularly. Marketers who use this tool are doing so because they understand the importance of capitalizing on trends. Find Trending Topic Ideas for Webinars.

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Marketing Social Media Keywords Content Creation 145

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. How to use webinars to build links.

SEO 111

SEO Social Media Content Landing Page 111

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

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Search Engine Optimization Recruitment Social Media Content Creation 127

The Hoth

FEBRUARY 18, 2025

Content creation: Data-driven storytelling, press releases, and infographics Content marketing is one of the most effective ways to build brand awareness, generate traffic, and improve SEO so it should come as no surprise that digital PR leverages its power. Webinars and live virtual events. Our suggestion?

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SEO Storytelling Social Media Brand Awareness 59

Content Marketing Institute

SEPTEMBER 21, 2018

Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Make a note during content creation if you see easy opportunities to take the piece further in the future.

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Promotion Brand Awareness Editorial Team Content 111

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Editorial Content Marketing Marketing Content 59

BKA Content

JUNE 28, 2024

SaaS Content Marketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS content marketing comes in. Content Marketing For SaaS Companies Content marketing remains one of the most effective strategies for SaaS companies.

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Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

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ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy. Experimentation is a great idea here.

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Freelance Union

OCTOBER 5, 2023

Look for early-bird rates and memberships that offer access to year round educational opportunities and online content, including free webinars. I recently attended a webinar on employee engagement and was introduced to a major corporate foundation through the webinar host. Read up on topics that interest you.

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Hospitality Government Consulting Freelance 105

ContentWriters

NOVEMBER 16, 2022

It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars.

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Marketing Content Social Media Long Form Content 98

Contently

JULY 19, 2022

Clearly, Mailchimp wants to boost the success of their current customers—and they’re using content marketing to do it. Why post-sale content marketing matters. Keeping the pipeline full can feel like an impossible task with a seemingly endless demand for content within every part of the marketing funnel.

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Sales IT Search Engine Optimization Content 132

Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” Content marketing works similarly. It’s about curating quality content, tailored for your audience, and served on a platter of strategic placement. What is Content Marketing? Why is Content Marketing Important?

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Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. This often means they didn’t find what they were looking for — an issue that optimized content marketing can help address. What gives?

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Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

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Contently

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

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Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

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Contently

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. What is data-driven content, and why should content marketers create it?

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Pronto Marketing

AUGUST 18, 2020

The Internet has democratized marketing, leveling the playing field for many small businesses with limited resources. The Benefits of Content Marketing are not just for the big guys with enormous budgets. Benefits of Content Marketing. Content marketing is all about providing value.

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Content Marketing Marketing Content Social Media 52

Brafton

JULY 18, 2024

The exact same principle applies to content creation. What exactly is content repurposing? Think of content repurposing as strategic content creation , where you can distribute your very best messaging across every important channel … to reach your audiences wherever they are and maximize the value of everything you create.

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Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

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Article Writing

SEPTEMBER 7, 2023

Content marketing has emerged as a powerful strategy to cut through the noise and build meaningful relationships with customers. This blog explores the significance of content marketing services in the USA and how they can be the catalyst for businesses to achieve unparalleled growth and success.

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