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If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Cover image by Joseph Kalinowski/Content Marketing Institute.
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For example, if you offer coaching services to freelance writers you might cover topics like: attracting new clients nurturing prospects generating and capturing leads retaining existing clients setting and raising rates weeding out difficult or “problem” clients branding contentcreation and copywriting case studies.
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Especially since it was about, you know, marketing and copywriting which is supposed to be engaging. And he was so persuasive he was once literally accused by an opposing attorney during a trial of hypnotizing the jury, if that tells you something. It immediately got me thinking about famous trial lawyer Gerry Spence.
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Rhetoric is one helluva tool of persuasion or repulsion. You can learn more about the paid newsletter here: www.EmailPlayers.com Ben Settle The post one helluva persuasion tool first appeared on Ben Settle. I highly recommend doing a serious study of how to use it.
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Not bad for a guy in his low to mid 30’s… I even use him as an example of how to approach business in my upcoming Client-less Copywriter program that will launch later this month. * His naive politics aside, it’s extremely, er, useful to anyone in business, copywriting, email, or marketing. It’s technically a self-help book.
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