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To be successful, your content plan must be actionable, and you need to publish content consistently. That’s where an editorial calendar comes in. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. Improved Planning.
Researching and crafting content that audiences resonate with. Editing and proofreading work to meet editorial standards. Collaborate with marketing, product, and creative departments to develop the right messaging. The typical progression is junior copywriter > senior copywriter > Creativedirector.
It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. What is our internal process or workflow for creating this content?
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