Remove Content Creation Remove Editorial Team Remove Keywords
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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Click To Tweet. Click To Tweet.

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The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Content Marketing Institute

It should satisfy the following conditions: Good organic traffic potential – Use Google Keyword Planner or another tool that monitors traffic by topic, and evaluate what’s been written on a topic. Choose a relevant keyword with less competition but good traffic. HANDPICKED RELATED CONTENT: Out of Ideas? Click To Tweet.

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Improve Your Productivity With 8 Content Marketing Tools

Content Marketing Institute

SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. This quick way of doing keyword research can identify some target keywords.

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How to Create Pillar Content Google Will Love

Content Marketing Institute

HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. Identify a head term – an overarching keyword topic with high monthly search volume. It’s important that your content supports visitors becoming customers. #SEO Use the Keywords Everywhere plug-in to determine monthly search volume.

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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Jon Burkhart, founder, TBC Global . productivity Click To Tweet. Share in the comments.

Marketing 111
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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

Within two months, two of those three posts ranked on the first page of Google for their chosen keywords. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I would create a few campaigns focused on creating user-generated content that we could repurpose. 1,000: Invest in keyword research tools like SEMrush. CMWorld Click To Tweet.