Content Marketing Institute

OCTOBER 26, 2017

Unbounce , which has his landing page. Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents.

Pharmaceutical 109

Pharmaceutical Landing Page Marketing Editorial Team 109

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

JUNE 18, 2018

Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%. Have you been using video content on your site lately? at a 90% confidence rate.

Website 112

Website Editorial Team Landing Page Content Creator 112

Content Marketing Institute

OCTOBER 8, 2017

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% Any questions, or just want to chat about creating good content? Inherent trust. Start the conversation in the comments.

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

NOVEMBER 20, 2017

HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. Paul’s advice: Pick one use case, a task that eats up a lot of time, some administrative or tactical thing your team hates to do. Curating content. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples].

Marketing 111

Marketing Content Agency Content Marketing 111

Content Marketing Institute

NOVEMBER 6, 2017

After you optimize your content for YouTube and rake in some views, I recommend natively hosting your best video content on your landing pages as well. You can then use link-tracking software to find people who have linked to your YouTube videos and send them a friendly request to switch their links to your landing pages.

SEO 111

SEO Social Media Content Landing Page 111

Moz

DECEMBER 13, 2020

The content team (in collaboration with the outreach team) creates something better than what currently exists on that topic. At this point, both the teams may involve those linking leads in the actual content creation (by reaching out and asking for expert opinions on the topic). Website’s “About Us” page.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60