Content Marketing Institute

MARCH 6, 2018

Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.

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Editorial Government Content Collaboration 111

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. This post reviews Victor’s story of what Arrow Electronics has learned from its bold foray into the media business. As Victor says, “If an editorial team is really good , don’t mess with them.”.

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Management Electronics Media Architecture 99

Content Marketing Institute

APRIL 24, 2018

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers.

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Content Editorial Team Engineering Content Creation 112

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018.

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Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

JANUARY 16, 2018

But these are the tip of the iceberg when it comes to AI’s content marketing capabilities. For example: AI can create your content. Automate content customization. Cover image by Joseph Kalinowski/Content Marketing Institute. No one post can provide all relevant tools in the space.

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Brand Content Storytelling Editorial Team 111

Content Marketing Institute

JUNE 18, 2018

But that doesn’t mean just posting any video on any page and expecting a return. Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More. 4-7 in Cleveland, Ohio.

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Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

MAY 21, 2018

If marketers want to savor the results of content marketing, they must invest in finding and nurturing the writers who ultimately determine its worth. For their part, writers need to see content creation as a partnership in which they receive substantive information to build from and feedback to improve. 4-7 in Cleveland, Ohio.

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Writer Content Freelance Editorial Team 111

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Here’s an excerpt from Vishal’s talk: .

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Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I would create a few campaigns focused on creating user-generated content that we could repurpose. 50,000: Hire another content writer, and with $100,000 I’d hire two.

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Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

JUNE 27, 2018

Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Getting original ideas off the ground is hard enough. Click to enlarge.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. How’s that effort going?

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Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

NOVEMBER 20, 2017

If you take away only one thing from this post, let it be Paul’s mantra: “Try it!”. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. Online media, such as The Washington Post, recommend articles based on your reading history.

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Marketing Content Agency Content Marketing 111

Content Marketing Institute

APRIL 12, 2018

When you do, or when you optimize existing content initiatives, see what you can learn from the Capital approach. If you have a content brand, how has it helped turbocharge your marketing? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Brand Content Editorial Team Editorial 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Content Script 111

Constant Content

NOVEMBER 1, 2022

The Constant Content editorial team also reviews each article I submit to the platform and provides helpful edit requests and feedback that helps me develop my writing skills even more. First, many clients I’ve written for have specific guidelines and offer valuable feedback when necessary. Author photo by Phoenix Griffin.

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Content Writer Creativity Writer Freelance 98

Content Marketing Institute

NOVEMBER 6, 2017

Jubaer Prodhan, SEO specialist at Vendasta Technologies, found unprecedented success by creating infographics and then allowing other sites to post them along with content that linked to his company’s site. Offer to let them post your infographic and write a short accompanying guest post for them to publish.

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SEO Social Media Content Landing Page 111

Contently

NOVEMBER 22, 2023

As the backbone of your content marketing strategy , an editorial calendar should: Offer alignment: Every piece of content you create, whether an eBook or fact sheet, should be consistent with your brand’s goals and audience needs. The Anatomy of a Results-Focused Editorial Calendar 1.

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Editorial Editorial Team Collaboration Content Creation 52

Moz

DECEMBER 13, 2020

Posted by AnnSmarty How effective is your link building campaign? The content team (in collaboration with the outreach team) creates something better than what currently exists on that topic. The outreach team delivers that content to the contacts they identified prior to the content creation.

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Lead Generation Content Creation Social Media Editorial 60

Constant Content

JULY 7, 2022

But you can apply to job postings under any category. Every article is reviewed by a member of its in-house editorial team to ensure the article is well written and verified as being plagiarism free. It’s one of the best-paying content sites out there. Upwork requires you to specify your hourly rate.

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Freelance Writer Editorial Team Recruitment 52

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. Sell them on you.

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Freelance Writing Portfolio Proofreader 126

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. 3) Popular content. 2) Audience.

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Editorial Team Promotion Freelance Blogger 35

Content Marketing Institute

NOVEMBER 27, 2017

This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. You can use these articles as excellent standalone pieces to submit as posts on sites that accept guest bloggers. Here are three angles (titles) for a spoke article on that subject: 10 Ways to Use Memes in Your Blog Posts.

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Editorial Team Post Content Creation Long Form Content 110

Content Marketing Institute

JANUARY 29, 2018

You add your human editorial perspective while integrating your 360-degree brand. While saving your audience valuable time, content curation isn’t a cheap substitute for original content creation. Rather, content curation yields measurable benefits aligned with your business goals. Click To Tweet. Click To Tweet.

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Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MARCH 13, 2018

The editorial team throws in content that delights them. HANDPICKED RELATED CONTENT: 15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Attend Content Marketing World 2018.

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Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

JUNE 26, 2018

Julie’s Park Café & Hotel in Door County, Wisconsin, uses its TripAdvisor reviews on its site: Another Door County hotel, the Bay Shore Inn, uses its TripAdvisor recognition, an instant stamp of approval, on its site: HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research].

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Editorial Team Content Landing Page Editorial 111

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.

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Content Marketing Marketing Content Editorial 75

ContentWriters

MARCH 14, 2025

Unlike individual freelancers, these agencies maintain networks of vetted writers and editors or in-house teams who work together to produce various types of content, from blog posts and landing pages to white papers and case studies. Payment is due upfront before content creation begins. Clients pay $0.20/word

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Writing Services Writing Content Content Creation 59

Backlinko

MARCH 26, 2025

Step 1: Gather Your Source Material Find the top 3-5 posts for your topic. You can do this for social media posts, articles, and emails (if you have access). For instance, I found three posts on AI writing and copied them to a Google Doc before exporting the text file. Blog posts. Tools, prompts, shortcuts.

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Writing Content Editorial Team Concept 78