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The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Content Marketing Institute

If it were treated as hub content about visual content, the spoke topics are plentiful, including: Data-driven visuals. SlideShare presentations. Each type of visual discussed in the hub content could be the foundation of a spoke article, which then can be submitted as guest posts to credible third-party sites.

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5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake). Click To Tweet.

Promotion 111
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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). Invest in success.

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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.

Editorial 111
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This Goal-Setting Activity That Made All the Difference

Content Marketing Institute

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Philanthropic.

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How to Create Pillar Content Google Will Love

Content Marketing Institute

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers.

Content 112
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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Nothing about the exchange shouted, “Hey! Check it out! Image source.

Marketing 111