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If it were treated as hub content about visual content, the spoke topics are plentiful, including: Data-driven visuals. SlideShare presentations. Each type of visual discussed in the hub content could be the foundation of a spoke article, which then can be submitted as guest posts to credible third-party sites.
But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of contentcreation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake). Click To Tweet.
What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). Invest in success.
Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorialteams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.
Even though the amazing CMI editorialteam wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate contentcreation. Philanthropic.
To make sure you choose a correct head term to align your ongoing contentcreation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers.
An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Nothing about the exchange shouted, “Hey! Check it out! Image source.
As your content framework takes shape, look for ways to apply it to every type of content decision you make: what content to create, what content to repurpose or update , how to present that content, and so on. HANDPICKED RELATED CONTENT: Metadata 101 for Content Marketers: Your Questions Answered.
If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. In addition, 70% of top performers rate project management flow of their content-creation projects as ‘excellent’ or ‘very good’ versus only 36% of all respondents.
The best authors using this article model aren’t just presenting readers with the walk-through of another company’s strategy, they’re presenting those strategies with ways the readers can implement. HANDPICKED RELATED CONTENT: LinkedIn Publishing Trends Every Marketer Must Know. Final thoughts.
Present information logically and objectively. Remember that graphs and charts are content too. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Need some help as you plan to have a successful content marketing strategy and effective implementation in 2018?
To make the platform even more useful to Capital Group employees, the team designed the site in formats easily displayed on a screen for presentations. HANDPICKED RELATED CONTENT: Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors. 6 Steps to Get Your Whole Company Involved in Content Marketing.
To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. It facilitates contentcreation on a regular publishing schedule.
I could add more perspectives by surveying our editorialteam about how they use AI. When our editorialteam finished the AI usage survey, I faced this exact situation. For example, when writing this article, I initially planned to use only my own AI experiences as examples. But something felt missing.
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