Content Marketing Institute

MARCH 6, 2018

Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.

Editorial 105

Editorial Government Content Collaboration 105

Content Marketing Institute

JANUARY 3, 2018

While you want to re-architect your media teams at a high level so they fit together, there’s a counterpoint. As Victor says, “If an editorial team is really good , don’t mess with them.”. If an editorial team is really good, don’t mess with them, says @wvictorgao. Click To Tweet. Register today.

Management 86

Management Electronics Media Architecture 86

Moz

DECEMBER 13, 2020

In link building, all those bloggers, publishers, editors, etc. The content team (in collaboration with the outreach team) creates something better than what currently exists on that topic. The outreach team delivers that content to the contacts they identified prior to the content creation.

Lead Generation 60

Lead Generation Content Creation Editorial Social Media 60

Content Marketing Institute

JUNE 27, 2018

However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. By enlisting insiders for ideas and promoting content from the inside out, you can improve your organic following, influence, and overall reach. ScribbleLive Trapit.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 16, 2018

As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. Automate content customization. Register today for the Intelligent Content Conference March 20-22 in Las Vegas.

Brand 108

Brand Content Storytelling Editorial Team 108

Content Marketing Institute

MAY 21, 2018

According to Brad Hamilton, editor-in-chief of the investigative journalism nonprofit The Hatch Institute, “You can’t tell how good someone is based on something they’ve published – you never know, they might have had a fantastic editor.”. But unless you’re happy to spend money on content nobody will read, it’s worth it. It is work.

Writer 110

Writer Content Freelance Editorial Team 110

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I would create a few campaigns focused on creating user-generated content that we could repurpose. Jason Schemmel , social media manager, Harper Collins Christian Publishing .

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 108

Content Creator Audience Script Content 108

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. Use your limitations to your advantage.

Pharmaceutical 105

Pharmaceutical Landing Page Marketing Editorial Team 105

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. One of the best ways to get links is to publish original research.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

NOVEMBER 20, 2017

HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. Paul’s advice: Pick one use case, a task that eats up a lot of time, some administrative or tactical thing your team hates to do. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples]. How to get started.

Marketing 110

Marketing Content Agency Content Marketing 110

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? also publish a great deal of content.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

APRIL 12, 2018

” In response, the Capital Ideas team published the answer in what became their top opt-in article. When you do, or when you optimize existing content initiatives, see what you can learn from the Capital approach. If you have a content brand, how has it helped turbocharge your marketing? What else can I tell them?”

Brand 109

Brand Content Editorial Team Editorial 109

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. How often do they publish their works?

Editorial Team 35

Editorial Team Promotion Freelance Editorial 35

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

NOVEMBER 27, 2017

Your hub content should incorporate multiple elements worthy of further exploration in the form of spoke content. Best content on given subject – Given you’ll link to your hub content from your spoke content published on third-party sites, your hub content better be the best on the topic.

Editorial Team 105

Editorial Team Post Content Creation Editorial 105

Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. Develop your nose for news.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.

Content Marketing 75

Content Marketing Marketing Content Editorial 75