Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake).

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Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. LouisSlices @content101? Click To Tweet.

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Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, feature industry-leading influencers in your webinars.

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SEO Social Media Content Landing Page 111

Content Marketing Institute

JULY 24, 2018

They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I asked for $20 grand.

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Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

APRIL 12, 2018

Track analytics to see how their audience responds to their content. Hold webinars (attended by thousands of advisors) that give the company’s take on the investment landscape – and conduct polls there, too. The team then creates articles accordingly. If you have a content brand, how has it helped turbocharge your marketing?

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Brand Content Editorial Team Editorial 111

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run.

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Writer Content Freelance Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). To create your own content using this article model, follow these five steps. Any questions, or just want to chat about creating good content? Start the conversation in the comments.

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Content Creator Audience Script Content 111