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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Video options abound, particularly given its growing influence on content marketing success. You need to create videos for your website. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have.

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5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake).

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Improve Your Productivity With 8 Content Marketing Tools

Content Marketing Institute

You also want to create content that gets shared across social media channels. The best way to do this is to find out what type of content normally earns a lot of shares and write content around similar topics. You also can search for keywords to find the content related to those keywords that are shared the most.

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How to Create Pillar Content Google Will Love

Content Marketing Institute

HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

. $50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. You streamline your website development.

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How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

Today, the four challenges inform not only the way the content teams plan and organize the content but also the way Red Hat’s sales and marketing teams talk with customers. Red Hat has other categories for internal use, but these are the ones it exposes on its website today. How’s that effort going?

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