Content Marketing Institute

FEBRUARY 6, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness : Getting discovered by the right consumers. Lead generation : Identifying and qualifying consumers who are most likely to become customers. What budget and infrastructure are needed? What are the expectations for success?

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Content Marketing Marketing Content Brand Awareness 111

Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). B2B companies saw 2.5x

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s a more editorial style that can make your white paper read like a magazine story. This turns your white paper into lead-generating content. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan.

Proofreader 109

Proofreader Writing Recruitment Brand 109

BKA Content

APRIL 24, 2024

You have the freedom to customize, but include at least the following sections: Name of target audience/buyer persona Stage of the buyer’s journey (such as top of the funnel, middle of the funnel, bottom of the funnel) Content goals for each stage Planned topics and type of content (blog article, guide, landing page, etc.)

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Landing Page Content Social Media Keywords 94

Content Hacker

MARCH 2, 2023

Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. More effective lead generation opportunities. A content calendar keeps you organized and accountable, so you can produce great content consistently. Heightened customer loyalty.

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Contently

JANUARY 17, 2024

Here are some best practices for creating an efficient and impactful content creation process now. Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules.

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Content Marketing Finance Marketing Editorial 52

Content Marketing Institute

OCTOBER 8, 2017

As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. If your content is about a process, take screenshots at each step, advises @JDScherer. Any questions, or just want to chat about creating good content? Start with the first possible touchpoint.

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Content Creator Audience Script Content 111

ContentWriters

JULY 19, 2023

A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. How Do You Begin to Scale Content Creation? Here’s a closer look at what you can do.

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Content Content Creation Search Engine Optimization Content Marketing 52

Shorthand Content Marketing

MAY 8, 2022

They create entertaining, valuable, shareable content pieces that make people remember the business and want to buy from them. A content marketing specialist can lead, design, and maintain your digital marketing campaigns and facilitate all aspects of content creation. How Do They Help Your Business?

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Content Marketing Marketing Content Entertainment 52

Buffer

NOVEMBER 16, 2015

Sort your effective and prospective content marketing assets by theme 15. List the types of content you’ll be dealing with 16. Snapshot the content team and the workflow 17. Estimate your content capacity 18. Map out your editorial calendar 19. Make a content promotion workflow 20.

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Content Marketing Marketing Writing Content 52

Verblio

FEBRUARY 10, 2025

At its best, outsourcing content creation also improves the quality of your content, helping you put your best foot forward as you look to leverage this powerful marketing tool. Why Outsource Content Creation? Let’s be honest: Content marketing is hard. Really hard.

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Content Marketing Marketing Editorial Content 59