This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
To be successful, your content plan must be actionable, and you need to publishcontent consistently. That’s where an editorial calendar comes in. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow.
How much will the evolving landscape of AI impact contentcreation? I knew the AI landscape was evolving in the industry: But just how much would it really affect contentcreation? I knew the AI landscape was evolving in the industry: But just how much would it really affect contentcreation?
Ready to cut down your to-do list and streamline your contentcreation process? Let’s dive into five key areas where automation can save you time and sanity, helping you focus more on what really matters — bringing your best content to life. 💡 Check out our ultimate guide to repurposing content.
AI-generated image using prompt “book publishing executives receiving lots of money from a technology company.” This week, the Copyright Clearance Center (CCC) announced the ability for publishers and other rights holders to include AI training rights as part of licensing arrangements. What is the CCC?
If you want your target audience to discover your brand, products, and services in 2023 – digital contentcreation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does ContentCreation Matter?
But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? Governance lies at the heart of every editorial program.
Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve contentcreation. They’re busy — and content isn’t on their list of KPIs.
But with millions of posts published daily, how do you consistently generate fresh ideas? Content idea generators can help you develop strategic topic clusters and ensure your content strategy stays ahead of the curve while delivering measurable ROI. A Strategic Approach to Content Ideation With approximately 7.5
But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.
Below is a recently published article from May 2024. Legal Editorial — The Women Judges of Montgomery County Houston Legal Blogger Full-Service Writing and Editing Clients count on me for book editing, ghostwriting, journalism, blogging, SEO web contentcreation, and marketing.
Their content ended up being plagiarized, poorly written, and riddled with basic language mistakes. Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it. Let’s explore the key reasons low-quality content is more expensive in the long run. The result?
In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars. Airtable – The best content calendars don’t just help everyone keep track of their deadlines; they streamline the entire contentcreation process.
An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the contentcreation process. What is an Editorial Policy?
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.
It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your contentcreation to greater levels of success.
Each month we try to have a good editorial balance and have new contentpublished for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw.
Editor’s note: You may have missed this article when CMI published it a couple years ago. Are you struggling with too much content marketing work? Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Click To Tweet. IanCleary Click To Tweet.
Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Decide which types of content you’ll deliver when.
To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.
Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. Document your workflow.
Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. Build a well-constructed editorial calendar. Sales content.
Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. How do businesses manage research and contentcreation at scale while improving SEO?
I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research]. Editorial planning. Contentcreation.
A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or content creators, ghostwriters allow the client to take full credit for the finished product. This is where a ghostwriter can be invaluable.
Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished. Contribute to content sharing communities.
However, video content seems to thrive on the platform, with video content “ generating 1200% more shares than text and image-based content combined.”. Understanding your audience, and how they act will help you narrow down your content strategy, without feeling like you need to have eggs in hundreds of baskets.
Editor’s note: You may have missed this article when CMI published it a couple years ago. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?
Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Contentcreation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.
Follow these simple steps to gain access to hundreds of keyword opportunities you can use to build engaging content. Remember, the more you know about your readers, the more precisely you can base your contentcreation on them, and the more effective your whole content marketing strategy will be.
At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. Even so, we do have regular team meetings to stay aligned.
However, the in-house editorial team was still small and mighty. We’re surrounded by words, and words are still how we communicate,” said Neil Hamilton, Databricks’s Head of Editorial. Traditionally, in publishing, there are safeguards, Hamilton explains. The only way our editorial team can keep pace is tools like Grammarly.”
Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees.
In this post I’m going to cover: Understanding what Google wants How to scale your link building efforts Keyword research and targeting How to earn editorial links. Let’s say that you have written and published a useful post and want to get it ranked on Google. How to Help Google Find and Index Your Content. Speed matters.
In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.
Ambitious content marketers don’t just settle for writing great content—they strive to create the best content. They work hard to ensure their content reaches the right audience by aggressively promoting it. There are close to 8 million blog posts published a day. It also includes: Knowing who is producing content.
To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Find specialized contentcreation talent.
Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.
What Is a Content Style Guide? A content style guide is a set of rules and guidelines for creating and curating content that reflects a consistent brand image. It outlines the dos and don’ts of contentcreation, from the tone of voice to the formatting and images used.
Not using data to build your content marketing strategy: Many companies build their editorial calendar by “brainstorming” blog topic ideas that they think would be a good fit for their blog. They add these ideas to their editorial calendar for the upcoming year and start publishingcontent. But where do I start?
It breaks down the 20 rules that your content needs to follow if you want it to do well. Contentcreation template – if you want my framework to write blockbuster blog posts, follow the contentcreation template. You can also use this editorial calendar to help you out. Fine-tuning your content.
How will you assure your audience that your content and ideas are original? To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in contentcreation. A report found that of 77 AI-written articles, 41 contained errors.
Content became militarized and industrialized. The monolithicmedia companies had been poked and stirred and discovered the power of content and publishing. Creating content on your own is alonely place and there is another issue. Podcasting is building some serious content marketing momentum. The old is now new.
Planning Your White Paper Whether you publish a white paper once a year or twice a month , start with a clear strategy before writing your first word. Follow with an editorial check for clarity and flow, and finish with final stakeholder approval. An earlier version of this post was published in March, 2016 by Anne M.
But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic contentcreation (like lead generation, for one!). Email Content Marketing ROI Statistics.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content