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How to Write an Effective Healthcare White Paper

ContentWriters

Enter the healthcare white paper, a powerful but underutilized tool in medical marketing. White papers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective white paper requires more than expanding a blog post or repackaging existing content.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

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Houston Law Blog Editor

Melanie Saxton

Legal Editorial — The Women Judges of Montgomery County Houston Legal Blogger Full-Service Writing and Editing Clients count on me for book editing, ghostwriting, journalism, blogging, SEO web content creation, and marketing. I also assist with tagline and jingle creation, white papers, resumes, and more.

Blog 130
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Content Creation in 2023 & Beyond: The Ultimate Guide

The Hoth

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

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What Is a Ghostwriter?

ContentWriters

As the corporate world becomes increasingly content-driven, the use of ghostwriters has become more common. This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. Many successful blogs, white papers, and articles attributed to top executives are the result of skilled ghostwriting.

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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

HANDPICKED RELATED CONTENT: 7 Principles to Creating Great Infographics. White papers. That means creating great cornerstone contentcontent that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. Don’t go overboard on branding.

SEO 111
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8 White Hat Strategies for Combating Search Engine Bias

Neil Patel

Unfortunately, bias (whether helpful or not) can significantly impact small businesses that have few inbound links and sparse content. For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs).