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Enter the healthcare whitepaper, a powerful but underutilized tool in medical marketing. Whitepapers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective whitepaper requires more than expanding a blog post or repackaging existing content.
Writing a whitepaper is the heavyweight bout of contentcreation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
Legal Editorial — The Women Judges of Montgomery County Houston Legal Blogger Full-Service Writing and Editing Clients count on me for book editing, ghostwriting, journalism, blogging, SEO web contentcreation, and marketing. I also assist with tagline and jingle creation, whitepapers, resumes, and more.
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As the corporate world becomes increasingly content-driven, the use of ghostwriters has become more common. This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. Many successful blogs, whitepapers, and articles attributed to top executives are the result of skilled ghostwriting.
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. $50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external contentcreation. Create and atomize a whitepaper.
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Specially produced or curated content to air on screens. TIP: Don’t forget printed content. A custom magazine or relevant whitepaper is an excellent opportunity to connect with visitors (and they can take it with them). Share your newest research with a whitepaper, trend report, or even just a couple of stats.
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However, the operational model may be even more important – because companies that have clarified and created a foundational documented contentcreation strategy are succeeding in greater numbers. Companies w/ a foundational documented #contentcreation strategy succeed in great numbers, says @Robert_Rose. Click To Tweet.
If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our whitepaper and then went to these three pages.’ These could be things like downloading a whitepaper, reading an e-book, or visiting three key pages.
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Video creation (creating tutorials and how-to’s). Whitepapers/ebooks (providing research insights). Inbound content marketing is a powerful tool for entrepreneurs, founders, and business owners to reach their target audience and drive engagement. Check out our tutorial for Content at Scale here.
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