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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. Feels : Capture emotions such as excitement, anxiety, or frustration.

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6 Ways AI Can Support Your Content Creation

Buffer

No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the content creation process. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation. They’re busy — and content isn’t on their list of KPIs.

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

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15 Best Quillbot Alternatives: The Ultimate Guide

Backlinko

ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 The tool analyzes your content for four main parameters: Readability SEO Tone of voice Originality And offers nuanced suggestions to improve your content in these areas. This score evaluates your content across all four parameters.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Infographics : Ideal for presenting data in a digestible way. Caters to audiences who prefer audio content during commutes or multitasking. Social media posts : Ideal for engagement and brand awareness. Great for sharing bite-sized content and driving traffic to your website. You need to promote it effectively, too.

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8 Remarkable SEO Podcasts to Level Up Your Knowledge

Backlinko

And presents Jack and Mark’s personal viewpoints about the updates in Bing, Brave Search, and other happenings in the search landscape. But the 55 episodes in the collection offer enough insights to familiarize you with concepts like: Conversion rate optimization SEO product management Content creation Link-building And much more.

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