This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized contentcreation, the human touch remains irreplaceable. Feels : Capture emotions such as excitement, anxiety, or frustration.
No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the contentcreation process. In this article, we will explore six ways in which AI already supports contentcreation and which tools are leading the charge.
Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve contentcreation. They’re busy — and content isn’t on their list of KPIs.
The secret to engaging social media posts has been in front of you this whole time. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.
ChatGPT: Best for Prompt-Based Research and ContentCreation G2 Rating 4.7/5 The tool analyzes your content for four main parameters: Readability SEO Tone of voice Originality And offers nuanced suggestions to improve your content in these areas. This score evaluates your content across all four parameters.
Infographics : Ideal for presenting data in a digestible way. Caters to audiences who prefer audio content during commutes or multitasking. Social media posts : Ideal for engagement and brand awareness. Great for sharing bite-sized content and driving traffic to your website. You need to promote it effectively, too.
And presents Jack and Mark’s personal viewpoints about the updates in Bing, Brave Search, and other happenings in the search landscape. But the 55 episodes in the collection offer enough insights to familiarize you with concepts like: Conversion rate optimization SEO product management Contentcreation Link-building And much more.
Leverage SEO and SEO Assistant tools for thorough on-page SEO analysis, sending a URL and keyword while generating valuable search engine keyword information for contentcreation. Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process. Utilize the Yay!
Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Exceptional writing skills are the foundation of every successful content writer.
Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. Quizzes are good for the awareness stage since they contain interactive content.
In the world of contentcreation, time and creativity are two of the most valuable resources at our disposal. Fortunately, AI contentcreation tools can help streamline the process and make it easier to create compelling content. By using these tools, you can save time, improve quality, and reach a wider audience.
To encourage your consumers to actively share content, consider starting a hashtag contest. Ideally, this interaction can drive your hashtag to trend, which can help enhance engagement and create brand awareness. Tip 2: Build a Plan for Engagement. Users can share photos or videos aligned with the hashtag.
To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Use the right medium Think of the medium you use to present a fintech case study as the delivery vehicle for your story.
Are you ready to supercharge your contentcreation process? With endless ideas swirling in your mind and countless platforms begging for fresh content, it’s easy to feel lost in the creative chaos. It also makes brainstorming sessions more productive and engaging. This method makes content more relatable and memorable.
Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month. This will create more time to respond and engage with your target audience : the true goal of content marketing. Review Last Quarter’s Content Metrics.
Video contentcreation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. All you have to do is repackage those valuable tidbits and present them to your audience. Upload Your Content.
Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. Do you already have a ton of content backlog? It depends.
Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. First and foremost, they cater to the growing demand for bite-sized content. As viewers tend to have shorter attention spans, delivering messages quickly and effectively can keep them engaged.
Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? AI copywriting tools can support your marketing efforts, sure, but they’re not a complete substitute for human contentcreation. 5 AI Copywriting Tools for ContentCreation. The takeaway?
However, creating an effective white paper requires more than expanding a blog post or repackaging existing content. You need to strike a balance between technical accuracy and engaging readability, all while navigating healthcare compliance requirements. What is a Healthcare White Paper?
Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! We were doing a lot of contentcreation for this client. User engagement. On the second page and beyond, there's very little user engagement happening.
How you present your content directly impacts how readers perceive your authority, reliability, and branding. ” If you wanted to convey the idea formally, you could use phrasing like “The team exceeded all performance metrics for the Johnson presentation.”
Professional headshots and biographies present us as approachable and knowledgeable. We make strong first impressions through clear explanations of our services, engaging legal content, and a layout that reflects our professionalism. Displaying client testimonials and positive reviews reinforces our reliability.
People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. Blog Engage.
This includes maintaining a professional website or blog, engaging in relevant social media platforms, and sharing valuable content that resonates with the target audience. Networking, collaborating, and engaging with peers, influencers, and potential clients or customers contribute to establishing a strong personal brand.
For businesses, every social media platform is an opportunity to engage with their target audience. Tagboard is especially useful to track conversations and engagement during conferences and live events. Visual ContentCreation. With more than 3.6 You can use any of their templates to get started.
With the following 46 AI-powered tools and features, you can leverage AI to simplify workflows, improve efficiency, generate engagingcontent, and drive better business outcomes. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.
Is contentcreation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #contentcreation as a challenge via @cmicontent #research. CMWorld Click To Tweet.
The low business competition presents a massive opportunity because you can reach many people at a relatively low cost. Engagement figures are exceptionally high on the platform. According to one study by Influencer Marketing Hub, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes.
What is a blog vs. article, and how can each type of content be beneficial? In simple terms, blogs are relatively short pieces of content used to present information in a casual yet engaging way. Articles contain expert levels of research with studies and scientific facts that lend credibility to the content.
Benefits of Using a Ghostwriter Ghostwriting offers significant advantages for companies, including: Enhanced focus and efficiency: For busy executives and teams, delegating contentcreation to a ghostwriter allows them to focus on core business activities while ensuring that their ideas are communicated effectively.
Almost one-fourth (23%) neither agree nor disagree they can demonstrate content marketing has increased event attendance/participation. And 17% don’t agree or disagree that they could demonstrate content marketing has increased audience engagement. HANDPICKED RELATED CONTENT: How to Build Buyer Personas That Build Sales.
The exact same principle applies to contentcreation. What exactly is content repurposing? Think of content repurposing as strategic contentcreation , where you can distribute your very best messaging across every important channel … to reach your audiences wherever they are and maximize the value of everything you create.
When we think about contentcreation on YouTube, we often pay attention to video quality, script, editing, thumbnail design, and, of course, the actual content. These are times when most users are actively engaging with content. They click, watch, engage, and share. But when is that?
What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Invest in success.
” Danielle Donley Instructional Designer at Emplifi Executive Summary Emplifi’s learning and development team needs to create engagingcontent for internal and external audiences. Optimize this content for SEO. Draft tests aimed at boosting Emplifi employee engagement on course content.
Off-Page SEO: Off-page SEO encompasses activities outside the website, including link building, social media engagement, and online reputation management. ContentCreation: High-quality and relevant content is the lifeblood of SEO. These efforts are crucial for establishing authority and credibility.
Unfortunately, simply being present isn’t enough. To align this four-step process with your contentcreation, be sure you’re targeting customers within the various stages of the funnel with relevant content. The contentcreation possibilities are limitless. Resources for Building a Diverse Content Library.
Blogging has become an integral part of online communication and contentcreation. Content-rich websites improve user engagement and reduce bounce rates. Higher engagement, conversions, and monetization opportunities result from increased search engine traffic. Amplifies engagement, shares, and backlinks.
That’s because there are other ways to engage with brands – better ways (*cough* content marketing *cough*). HANDPICKED RELATED CONTENT: Ads Are Killing the Web: Are You Part of the Problem? Contentcreation. Websites w/blog content have 434% more search engine-indexed pages than those that don’t publish.
There are also a wide variety of sub-niches you can explore, including: Weight loss Muscle building Mental health Supplements Health food subscription boxes If you have a personal story that connects to one of these sub-niches, that can make it even easier to create engagingcontent with high conversion rates.
SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. They can also help with promotion once the content is published, sharing it on their social media accounts or writing a post of their own about your article’s subject matter.
Whether it’s sales enablement, customer success, human resources, product, or the executive team, there’s always a need for content — and usually not enough resources to produce it at once. Ideation The ideation phase is the first step in any successful content marketing strategy. So how do they do it?
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content