Contently

OCTOBER 23, 2024

At the same time, nearly half (48%) of the content marketers surveyed said they find it challenging to align content with the buyer’s journey. These data points should alert us to the importance of the stage between content creation and conversion. What is mid-funnel content?

Content 91

Content Persuasion Content Creation Sales 91

Neil Patel

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. They can also help with promotion once the content is published, sharing it on their social media accounts or writing a post of their own about your article’s subject matter.

Search Engine Optimization 127

Search Engine Optimization Recruitment Content Creation Social Media 127

Neil Patel

DECEMBER 26, 2020

Armed with this, your online promotion efforts are going to help drive meaningful engagement and, ideally, increase event attendance. Create Content to Promote Your Event. Let’s say that you’ve taken a page out of my book and created content so valuable that your competitors would have made people pay for it.

Promotion 145

Promotion Social Media Content Creation Ads 145

Neil Patel

SEPTEMBER 22, 2021

I visited their webinar-training landing page and was immediately retargeted after not converting. Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. Are you prepping for a webinar? Lead-gen Ads Based on Page Engagement.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Content Marketing Institute

SEPTEMBER 21, 2018

People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. Blog Engage.

Promotion 110

Promotion Brand Awareness Editorial Team Content 110

Backlinko

OCTOBER 23, 2024

Decide on Content Formats Using a mix of content formats lets you cater to different audience preferences. While webinars and ebooks can nurture leads further down the funnel. Content formats include: Blog posts : Great for in-depth information and SEO. Webinars: Valuable for interactive learning and lead nurturing.

Content Marketing 99

Content Marketing Marketing Government Content 99

ProBlogger

JUNE 18, 2013

He writes: “When you write and publish awesome content on your blog, good things will come your way.” As a blogger your #1 focus needs to be on producing content that is useful, engaging and of as high a quality as possible. I recorded a webinar last year on this very topic with a load of tips in it.

Content Creation 47

Content Creation Promotion Content Blogger 47

Express Writers

OCTOBER 11, 2022

This way, you can ensure your hard work pays off by generating engagement, leads, and conversions. When you send a weekly or monthly email newsletter, you can promote your latest content and other offerings. Speaking Engagements at Industry Events. It can also help generate more engagement, leads, and even turn into sales.

Marketing 98

Marketing Social Media Email Copy Entertainment 98

Credible Content

MAY 28, 2023

This includes maintaining a professional website or blog, engaging in relevant social media platforms, and sharing valuable content that resonates with the target audience. Networking, collaborating, and engaging with peers, influencers, and potential clients or customers contribute to establishing a strong personal brand.

Promotion 130

Promotion Publisher Publishing Publishing 130

ContentWriters

NOVEMBER 16, 2022

Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars. There isn’t a “one size fits all” approach to content marketing. In this guide, we’ll discuss common content types and their use cases.

Marketing 98

Marketing Content Social Media Long Form Content 98

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers are among the best types of cornerstone content.

SEO 111

SEO Social Media Content Editorial 111

Buffer

OCTOBER 31, 2023

In the ever-evolving landscape of content creation, where the competition for attention is relentless, the ability to connect with an audience or foster a thriving community hinges on one crucial aspect: the content itself. Tags Analytics Wondering what other types of tags people are tracking?

Recruitment 95

Recruitment Content Content Creation Social Media 95

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

Content Creation 52

Content Creation Web Content Content Keywords 52

Credible Content

JUNE 2, 2023

Blogging has become an integral part of online communication and content creation. Content-rich websites improve user engagement and reduce bounce rates. Higher engagement, conversions, and monetization opportunities result from increased search engine traffic. Amplifies engagement, shares, and backlinks.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Brafton

JULY 18, 2024

The exact same principle applies to content creation. What exactly is content repurposing? Think of content repurposing as strategic content creation , where you can distribute your very best messaging across every important channel … to reach your audiences wherever they are and maximize the value of everything you create.

Content Creation 95

Content Creation Content Brand Awareness SEO 95

Express Writers

DECEMBER 4, 2023

The Ascendance of AI There’s no denying that AI has emerged as a defining content marketing trend in recent years, but even more so in 2023. With tools like ChatGPT generating tons of buzz online, brands have been harnessing the power of AI to streamline content creation, enhance personalization, and optimize their strategies.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. Invest in success.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Freelance Union

OCTOBER 5, 2023

Learn and Network Plug yourself into the social impact world through conferences like Engage for Good , Sustainable Brands , Agents of Change , Social Innovation Summit , Association of Corporate Citizenship Professionals , and Cause Marketing Summit , to name a few. Read up on topics that interest you.

Hospitality 85

Hospitality Government Consulting Freelance 85

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

Engagement 52

Engagement Audience Content Storytelling 52

ProBlogger

JULY 12, 2023

The post Content Creation vs Content Promotion: Where is the Balance? I love the points author Nicholas Whitmore made in the post but I wanted to give a few thoughts, based on my own experience, on developing great content and promoting your blog. Where is the Balance of Promotion and Content Creation for You?

Content Creation 41

Content Creation Promotion Content Blogger 41

Contently

DECEMBER 29, 2022

know the content is published so they can share it with their professional networks. If an influencer or thought leader played a role in development, be sure they know the asset is live; they can also help drive higher engagement or traffic. Let external freelancers (writers, designers, videographers, etc.)

Publisher 134

Publisher Publishing Publishing Landing Page 134

Content Hacker

MARCH 2, 2023

Develop a Content Calendar 5. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Better engagement with prospects. To put it simply, inbound content marketing is a type of inbound marketing.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Which content types play well with B2B audiences.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Contently

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. But what do our peers think?

Content Marketing 52

Content Marketing Engagement Content Marketing 52

ProBlogger

JULY 19, 2013

Just a short post today to let readers know that next wee we’ll be holding a ProBlogger Webinar. It has been a while since we’ve had a webinar here on ProBlogger so we’re going to make this one a Q&A session where you can ask any question that you might have that relates to blogging. Content Creation.

Content Creation 42

Content Creation Management Engagement Marketing 42

Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Contently

JULY 19, 2022

Keeping the pipeline full can feel like an impossible task with a seemingly endless demand for content within every part of the marketing funnel. Still, there are a few steps you can take to stay inspired and plan an effective content calendar. Approach content creation from a holistic perspective.

Sales 129

Sales IT Search Engine Optimization Content 129

Content Marketing Institute

OCTOBER 11, 2017

Some key findings: 71% of marketers say that less than half of their content is being consumed. 71% of marketers say that less than half of their #content is being consumed via @brightedge. Fewer than 9% of marketers report three-quarters or more of the content they produce is engaged with. Content success and engagement.

SEO 111

SEO Marketing Content Audience 111

Brafton

JULY 24, 2024

Fortunately, thought leadership content can be your game-changer. By highlighting the brilliance and expertise of your top thinkers, you can elevate your brand and build a loyal, engaged audience that recognizes your company’s value in the industry. Where does my audience prefer to get their content (e.g.,

Content Creation 64

Content Creation Content Education Social Media 64

Backlinko

JULY 26, 2024

ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 The tool analyzes your content for four main parameters: Readability SEO Tone of voice Originality And offers nuanced suggestions to improve your content in these areas. Writesonic: Best for Unifying Content Creation Workflows G2 Review 4.7

Content Creation 81

Content Creation Copy Text Creativity 81

Content Marketing Institute

SEPTEMBER 3, 2018

e-books, our blog, webinars, co-registration opportunities, etc.). process , content creation , distribution and promotion , measurement and reporting , etc.). HANDPICKED RELATED CONTENT: Simple Tips for Sleuthing Your Site Performance Using Google Analytics. What topic brought them to CMI (e.g., Be ready to adapt.

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Smart Blogger

JUNE 6, 2023

They harness the power of social media platforms to captivate audiences, drive engagement, and boost brand visibility. They carefully curate content, strategize campaigns, monitor trends, engage with followers, and analyze data to fuel future growth. Enhance your social media presence by mastering visual content creation.

Social Media 72

Social Media Management Media Brand 72

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Images can go a long way to driving a point home and keeping your audience engaged. You can also repurpose the content from your white paper to make it even more engaging. Make sure your heading and subheadings stand out to increase readability.

Proofreader 107

Proofreader Writing Recruitment Brand 107

Content Marketing Institute

JANUARY 28, 2019

However, the operational model may be even more important – because companies that have clarified and created a foundational documented content creation strategy are succeeding in greater numbers. Companies w/ a foundational documented #content creation strategy succeed in great numbers, says @Robert_Rose. Click To Tweet.

Marketing 103

Marketing Government Content Content Creation 103

Express Writers

JUNE 14, 2024

Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business — By Ann Handley and C.C. Chapman Copywriting is all about customer engagement, and you can’t go wrong with the tips contained in Content Rules.

Copywriting 98

Copywriting Copywriter Content Creator Copy 98

Content Hacker

JUNE 15, 2023

It can even save you up to 7+ hours of content creation time per post. Remember, the average blog post takes about 4 hours for a human to produce, but those who spend longer on their content get better results. So what if you could keep your content quality intact while saving hours and hours of time on writing?

Writer 93

Writer Content Creation Content Creator Storytelling 93

Freelance Union

SEPTEMBER 5, 2024

While emerging AI technologies continue to improve and new tools appear, freelance and remote workers also experience changes and augmentation in existing jobs, from content creation, image depiction, and automated chat bots. Networking and Collaborative Learning Engage with other freelancers and professionals in the AI space.

Freelance 94

Freelance Government Portfolio Creativity 94