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As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on contentcreation.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
Examples of content include: Blog Posts White Papers News Articles Case Studies Social Media Posts Similarities Between Copywriters and Content Writers There are many similarities in the skills and functions of those who excel at copywriting vs content writing.
With a CMP like Contently, CMOs can know that their content teams have everything they need to plan, create, scale, review, distribute, and measure their content programs. Here are a few ways a CMP makes end-to-end content marketing seamless. Make Sure Your Strategy Includes LeadGeneration.
Writing a white paper is the heavyweight bout of contentcreation. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning.
Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. More effective leadgeneration opportunities. AI can automate mundane tasks, freeing up your time for more creative pursuits (like amazing contentcreation ). Ready to sign up?
But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic contentcreation (like leadgeneration, for one!). B2B companies saw 2.5x
How To GenerateLeads With an Ebook Ghostwriter. When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Encourage Further Action.
It builds trust, which supports leadgeneration and client retention. Moreover, depending on your goals and the type of content you’re producing, your KPIs may vary. ” If your goal is leadgeneration, a KPI could be “number of free trial sign-ups.” Experimentation is a great idea here.
All these iterations fall under content repurposing, which could be a key component of your content strategy. On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. See how HubSpot repurposes content from their research report in an Instagram post.
Creating a website involves: Planning Contentcreation Web design and development Testing Historically, this process has taken months. Or a few weeks to allow time for more contentcreation. This post shares 10 steps to make a website ready to attract traffic, leads, and sales. Let’s begin.
Content marketing offers businesses, organizations and brands opportunities to boost leadgeneration, increase sales, raise brand awareness and engage with customers and prospective clients through content. Research shows that long-formcontent creates around nine times more leads than short-form posts.
Easy to produce with the help of the right content writers, blog posts are among the most consumed types of content. E-books are a type of long-formcontent in PDF or HTML formats. They’re also great for leadgeneration. How much should you budget for your content marketing? Case Studies.
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