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Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to contentcreation (for social media or in general)? Then, try to embed content repurposing into your workflow. It depends.
Video contentcreation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. All you have to do is repackage those valuable tidbits and present them to your audience. Upload Your Content.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing.
Unfortunately, bias (whether helpful or not) can significantly impact small businesses that have few inbound links and sparse content. For big organizations with equally big wallets, constant contentcreation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs).
Easy to produce with the help of the right content writers, blog posts are among the most consumed types of content. E-books are a type of long-formcontent in PDF or HTML formats. Infographics are a superb visual way of presenting information in an easy-to-digest format. Review Your Content Budget.
The idea is to create one piece of long-formcontent for your blog – the hub content. This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. If it were treated as hub content about visual content, the spoke topics are plentiful, including: Data-driven visuals.
Agorapulse’s Writing Assistant is an AI-powered tool that helps users create engaging social media content. It transforms ordinary content into engaging posts, creates eye-catching images, and is available on mobile for contentcreation on the go.
Here are seven types of eLearning content, followed by tips on how to create yours. One of the simplest to create, eBooks allow you to easily transform existing blogs or other written material into a more comprehensive presentation. eBooks are a passive form of eLearning. Slide Presentations. Infographics.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. It’s important that your content supports visitors becoming customers.
Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for contentcreation.
To put it simply, inbound content marketing is a type of inbound marketing. It’s about presenting the right person with the right content at the right time. Content marketing is the process of creating that content. My favorite tool for long-formcontentcreation with AI is Content at Scale.
Defining your content marketing process essentially means writing your own guidebook to these disparate pieces and how they should connect to ultimately produce ROI-worthy content. Then, with your process and workflow documented, you have a blueprint to follow to guide your contentcreation forever. Stage 1: Ideation.
You don’t always need to focus on the next big thing or new platform, you can stick to a few tried and true types of content and generate some stellar ROI. These are some of our favorite methods of cost-effective contentcreation: 1. Generate Traffic through Authority Blog Content. Creatively revamping existing content.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Create a Content Brief for Your Ebook Ghostwriter. How To Generate Leads With an Ebook Ghostwriter.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to contentcreation (for social media or in general)? Then, try to embed content repurposing into your workflow. It depends.
Present information logically and objectively. Remember that graphs and charts are content too. The editing process is more important than ever in long-formcontent like this. Need some help as you plan to have a successful content marketing strategy and effective implementation in 2018? Include visual aids.
When we focus on the field of digital marketing, AI or artificial intelligence presents an array of possibilities. Apart from enhancing the overall effectiveness of marketing campaigns, AI is becoming widely used in contentcreation. Contentcreation isn’t a walkover and even with passion, the process can become daunting.
You may already have specific areas of expertise, such as executive ghostwriting or long-formcontent for tech startups. You may be still finding your feet but have nature aptitude at things like SEO or content marketing. AI: Supercharging Your ContentCreation Leveraging AI in your writing business is a no-brainer.
They’re powerful decision-stage content showcasing your successes and helping potential customers envision what working with you could look like. Try different types of long-formcontent, measure their performance, and adjust your B2B content marketing strategy based on what works best with your audience.
This change presents me with a choice: do I update the old post, write a new post, or remove the topic from the pillar post? Usually, it's a good idea to write new quality content on the topic. Don't get me wrong; keywords are still helpful to guide your contentcreation. The third option is rarely the best.
In fact, the content marketing industry is expected to exceed $135 billion in revenue by 2026, as marketers recognize its potential. Additionally, the AI-powered content market is projected to reach over $250 billion by 2022, driving transformative advancements in contentcreation and distribution.
AI can be used for anything from content strategy to contentcreation and everything in between. You can even create personalized video content with AI. And powerful platforms like Content at Scale can easily create content from relevant keywords in a matter of minutes. You’ll find out why in a minute.
Making Your Content Visible And Impactful To ensure maximum reach and effectiveness for all the hard work you put into your contentcreation, it’s important to understand and implement content optimization techniques. Remember, effective long-formcontent marketing isn’t just about quantity but quality.
Sustainable Marketing Strategy Besides all these, content repurposing is a sustainable marketing strategy. It lets you get more mileage out of each piece created and optimizes resources spent on contentcreation. Slide Presentations Transform your blog post into a slide presentation.
Purchasing cheap content could leave you worse off than before. Also, bear in mind that pretty much all contentcreation companies let you pay by the word. The flip side of this is that the longer content you order, the more you’ll need to pay. However, search engines like long-formcontent.
My company, Verblio, is in the contentcreation business, and I’m a former writer turned content marketer. The Starter plan gives you access to almost all of the same templates as you have in Boss Mode, and you can combine those templates yourself to create long-formcontent.
James, who puts on a great event, asked me to share some of my story and give some practical tips on contentcreation. People really enjoyed that format, a presentation, a talk. Longer form and also the slides from those talks as well. I talk about three different phases of creating content.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
There’s no denying it, with AI presenting itself in writing and marketing unlike it’s ever done before. Now, what I test it for is the type of content that has been my bread-and-butter (and, per our recent report , a bigger sales-bringer than short-form!): long-form blogs and articles. It Writes Fluff.
All these iterations fall under content repurposing, which could be a key component of your content strategy. On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. See how HubSpot repurposes content from their research report in an Instagram post.
Create ‘Lite’ infographics A ‘Lite’ Infographic is a form of content, which presents data, facts and figures in a way that is very easy to read and understand. Collating blogs into eBooks is an excellent idea if you have a substantial amount of data to share or content on a specific topic or subject.
This week I’m sharing a list of content filler types you can use for your blog. If you’re struggling to create thoughtful, original long-formcontent, these will help fill some of the gaps. Here’s how to create killer filler content and add value to both your blog and your readers.
If you’re in the US, I am co-presenting/hosting an event in Dallas on 24-25 October. I’m co presenting or co hosting an event in Dallas, in October. ProBlogger.com/success, there’s a $50 discount at present for early birds. I’m doing this in partnership with the Digital CoLab and we’re calling it the Success Incubator.
If you’re in the US, I am co-presenting/hosting an event in Dallas on 24-25 October. I’m co presenting or co hosting an event in Dallas, in October. ProBlogger.com/success, there’s a $50 discount at present for early birds. I’m doing this in partnership with the Digital CoLab and we’re calling it the Success Incubator.
I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your contentcreation. Clearscope co-founder Bernard Huang's recent episode on ranch-style content marketing is a personal favorite.
Economic Opportunity : Successful content creators have the potential to earn a comfortable income from their craft, through direct means like ad revenue or indirectly via sponsorships and collaborations. Building a Personal Brand : Contentcreation is an excellent way to build and showcase your personal brand.
All these advancements are transforming the online search experience in a big way, which will present some real challenges for digital marketers. Including commonly asked questions in each article is a must, but you should also take things a step further by creating long-formcontent based on single FAQs.
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