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We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.
Artificial intelligence has shaken up contentcreation forever. Now we can write headlines, social media posts, emails, and even long-form blog content 5-10x faster. My friends, the time is NOW for adapting your contentcreation to include AI technology. It’s beyond incredible. It’s eye-popping.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing. The problem?
Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to contentcreation (for social media or in general)? Then, try to embed content repurposing into your workflow. Then, start content repurposing right away.
Video contentcreation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Some viewers love to sit and consume two hours of content at once. That’s where automated video creation comes in.
Your publishedcontent is your business ambassador to the world. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.
Contentcreation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish?
Content became militarized and industrialized. The monolithicmedia companies had been poked and stirred and discovered the power of content and publishing. Creating content on your own is alonely place and there is another issue. Quality longformcontent One of my first blog posts was 106 words.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
Contentcreation: Data-driven storytelling, press releases, and infographics Content marketing is one of the most effective ways to build brand awareness, generate traffic, and improve SEO so it should come as no surprise that digital PR leverages its power.
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
Table of Contents: How to Write Content Faster & Save Time How to Write Content Faster: 5 Tips for Quicker ContentCreation 1. Leverage AI Writing Tools to Write Content Faster Benefits of Using AI Writing Tools How to Use AI Writing Tools Effectively 2. Streamline Your Content Production Workflow 4.
Remember the time when creating content was a long, painstaking process? AI-powered contentcreation is here and it’s changing the game. Brainstorm Content Ideas 2. What is the best AI tool for contentcreation? Can AI create original content? Is there a free AI content generator?
Content marketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling contentcreation? In the past, when you wanted to scale contentcreation, you were forced to expand your human power — with all its flaws.
Sure, you can do content marketing willy-nilly. You can publish random topics at random times. Follow my NEW framework, called the Content Cake , to put your process together. And the Content Cake is just the tip of the iceberg. If you need the complete set of instructions for creating a content marketing process plan….
This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
Infographics can be published on social media platforms or included within other content types to support the text. A white paper is an in-depth, well-researched piece of long-formcontent on a specific topic. Step 3: Execute Your Content Strategy. White Papers.
AI tools are a fantastic way to supercharge your contentcreation. 1: Produce content entirely free of grammar mistakes . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. It’s a tedious process that’s long been a necessary evil. .
But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic contentcreation (like lead generation, for one!). Email Content Marketing ROI Statistics.
Writing a white paper is the heavyweight bout of contentcreation. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
Sustainable Marketing Strategy Besides all these, content repurposing is a sustainable marketing strategy. It lets you get more mileage out of each piece created and optimizes resources spent on contentcreation. YouTube and Vimeo are great platforms for video publishing.
Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs. By the end of this post, you’ll have complete knowledge of these AI content tools and how they can come to your aid in ways you never imagined. It’s really good.
Five characteristics of high-performing short-form videos Before we get into the ideas, however, it's important to know what makes a short-form video successful. After all, an idea is only one part of a published piece of content.
To develop a results-driven strategy, your content team needs to understand what type of information (and what content formats) your audience craves and what your competitors have already published. When discussing content strategy, explore what content distribution would be a good fit.
But in this guide, we’ve curated a list of the top 10 AI blog writers to streamline your contentcreation. Now, imagine this technology lending a hand in contentcreation. Harnessing its power effectively can significantly enhance your contentcreation process, saving you time and energy.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Review your existing content for inspiration. Create a Content Brief for Your Ebook Ghostwriter.
For anyone new to the world of online content writing, these questions can be a significant obstacle, obscuring the path to clicks, conversions, and revenue for your website. Thankfully, we’re here to help you break the barriers and learn the intricate art of SEO contentcreation. Let’s jump in! What is SEO Writing?
Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop. Purpose: These prompts help marketers quickly perform research, brainstorm content ideas, and generate an outline tailored to their target audience. The key value at this stage is efficiency.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Remember that graphs and charts are content too. SEO Click To Tweet.
Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to contentcreation (for social media or in general)? Then, try to embed content repurposing into your workflow. Then, start content repurposing right away.
Creating a website involves: Planning Contentcreation Web design and development Testing Historically, this process has taken months. Or a few weeks to allow time for more contentcreation. Then, answer them through long-formcontent like blog posts or a simple frequently asked questions (FAQ) section.
With the help of a content marketing calendar, you can narrow your contentcreation and marketing goals and plan them out on a detailed level. This can help you establish a regular cadence and ensure you’re sticking to your content budget. What Does a Content Calendar Do?
Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. The stats from a recent white paper you published find new life as a shareable infographic. See where we’re going with this? The best part?
Don't get me wrong; keywords are still helpful to guide your contentcreation. You still get to see the actual kinds of queries people are using to find content and can use that knowledge to improve your content. Remember, pillar posts need to be long-formcontent. Perform your keyword research.
In 2021, HubSpot found that 76% of its monthly blog views came from “old” posts, meaning ones published before the current month. Another way to be smart about your content is to cross-post it. That means repurposing content for your social media channels, YouTube videos, or lead magnets.
Apart from enhancing the overall effectiveness of marketing campaigns, AI is becoming widely used in contentcreation. AI in copywriting specifically is opening up doors to superior content pieces that can optimize customer experience, and engagement. Natural Language Generation. Bottom Line.
They need to know what you have to offer, which means you need SEO – and content marketing plays a critical role in that. Regularly publishing high-quality content helps improve search engine rankings, driving organic traffic to your site. Develop a Content Calendar Consistency is key in content marketing.
You may already have specific areas of expertise, such as executive ghostwriting or long-formcontent for tech startups. You may be still finding your feet but have nature aptitude at things like SEO or content marketing. Build a Business Website You’re a content writer. Fortune 2000 companies? SEO agencies?
They’re powerful decision-stage content showcasing your successes and helping potential customers envision what working with you could look like. Try different types of long-formcontent, measure their performance, and adjust your B2B content marketing strategy based on what works best with your audience.
There’s an added benefit as well: Strong content marketing efforts lend credibility to your brand. By publishing shareable articles about your niche, you’ll build a reputation as an expert in your industry. To produce compelling content , you’ll need to hire a team of writers that are also great researchers.
They publish ebooks throughout the year and put them on their site. Ebooks as “white label,” are ebooks written by a third party, such as a writing agency you have hired, but published under your company’s name or even your name. A Quick Note on White Label Ebooks and AI AI is here, and it is writing content for a lot of businesses.
In fact, the content marketing industry is expected to exceed $135 billion in revenue by 2026, as marketers recognize its potential. Additionally, the AI-powered content market is projected to reach over $250 billion by 2022, driving transformative advancements in contentcreation and distribution.
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