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As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on contentcreation.
Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Moreover, long-formcontent typically between 1,500 and 2,500 words consistently ranks higher on Google than shorter pieces.
Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram. The sales team to use in upcoming sales efforts such as pitch meetings. Optimizing content that performs well.
From factual inaccuracy to a complete lack of structure, style, and depth; none of the content most of the AI tools I tested gave me a real solution for true long-form, which is the content type I teach, preach, study, and practice – to the tune of 1,000s of blogs written, and over $5M in sales generated for my businesses from the content I write.
SEO, PPC, even some social media sites can drive online sales for your luxury brand. Despite what you might think, online sales of personal luxury goods are growing, too. McKinsey estimates 8% of all luxury sales are made online or around €20 billion. It’s also easier to measure sales increase.).
By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Table of Contents: Unlocking the Power of Content Marketing for Your Business The Basics: What is Content Marketing? To create winning long-formcontent, you need a process.
AI Offers A Way To Scale Great Content In their quest for efficiency and innovation in their contentcreation, marketers have emerged as early adopters of generative AI. This team of communication mavens is harnessing its capabilities in contentcreation, ideation, and editing. Your writing, at its best.
How I repurpose my YouTube videos One of the biggest challenges for small business owners today is a time shortage — especially when it comes to planning out their contentcreation process. I don’t have time to conceptualize and create brand new pieces of content for every single post on every single social media platform.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. Its function is transactional.
Content was created and shared but nothing of substance showed up. Few leads and little or no sales. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. The reality?
Content marketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling contentcreation? In the past, when you wanted to scale contentcreation, you were forced to expand your human power — with all its flaws.
AI tools are a fantastic way to supercharge your contentcreation. 1: Produce content entirely free of grammar mistakes . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. It’s a tedious process that’s long been a necessary evil. .
Defining your content marketing process essentially means writing your own guidebook to these disparate pieces and how they should connect to ultimately produce ROI-worthy content. Then, with your process and workflow documented, you have a blueprint to follow to guide your contentcreation forever. Your sales goals.
Writing a white paper is the heavyweight bout of contentcreation. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.
But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic contentcreation (like lead generation, for one!). Which content types play well with B2B audiences.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Create a Content Brief for Your Ebook Ghostwriter. Ebook Strategy: Decide on an Approach.
Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for contentcreation.
Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop. Purpose: These prompts help marketers quickly perform research, brainstorm content ideas, and generate an outline tailored to their target audience.
The 10 Best SaaS Content Marketing Agencies To Work With in 2024 Unfortunately, data indicates the longsales cycles for SaaS might be getting longer. This makes the increased visibility and lead nurturing you get while working with a SaaS content marketing agency even more valuable. Which agency should you choose?
Apart from enhancing the overall effectiveness of marketing campaigns, AI is becoming widely used in contentcreation. AI in copywriting specifically is opening up doors to superior content pieces that can optimize customer experience, and engagement. Generally, advertising copies are tailored to customer interests. Automation.
Creating a website involves: Planning Contentcreation Web design and development Testing Historically, this process has taken months. Or a few weeks to allow time for more contentcreation. This post shares 10 steps to make a website ready to attract traffic, leads, and sales. Let’s begin.
Content marketing is about creating and sharing content that your customers and audience find useful. That faith encourages them to embark on (or continue) the customer journey through the sales funnel. Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars).
Survey your audience directly and ask your followers what content they’d like to see more of. Speak to your sales and customer service teams to understand what themes come up with current and prospective clients. Systematizing Your Content Process Creating consistently high-quality content requires a systematic approach.
That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. White papers are among the best types of cornerstone content. Remember that graphs and charts are content too.
AI can be used for anything from content strategy to contentcreation and everything in between. You can even create personalized video content with AI. And powerful platforms like Content at Scale can easily create content from relevant keywords in a matter of minutes. You’ll find out why in a minute.
Engage with readers through comments and user-generated content to build loyalty and cultivate a community. 16 Powerful Steps to Build Brand Awareness for Your Blog Business By demonstrating ongoing value beyond sales pitches , you can form meaningful connections with your audience in today’s competitive digital landscape.
When you rank on that top page of results, you can expect a dramatic increase in your leads, conversions, and sales. SEO-rich content can engage your readers and familiarize them with your product. In turn, the right content will directly impact your conversion rates. However, search engines like long-formcontent.
All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. Generating long-formcontent is also straightforward. Once you’ve written a sentence or a paragraph, Jasper has enough information to produce high-quality content. than with Jasper.
Successful marketing not only helps in acquiring new customers but also retains existing ones – leading to increased sales and profits. In this context, the content featured on your website, blog posts, and landing pages becomes an integral part of your overall marketing strategy.
Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. Research shows that long-formcontent creates around nine times more leads than short-form posts.
That’s why adding unique content to your programmatic SEO pages is important. But keeping up with contentcreation can be difficult if you publish thousands of pages. Tripadvisor achieves this with user-generated content like reviews and comment sections. Alternatively, you can outsource to an agency or freelancers.
With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-formcontent, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.
Consider what you are looking to achieve with the content. Is it perhaps sales-oriented, or are you instead looking to educate the reader and demonstrate your knowledge? It is widely accepted that longer-formcontent performs better for SEO purposes than short content. . more backlinks than short-formcontent.
James, who puts on a great event, asked me to share some of my story and give some practical tips on contentcreation. James puts on a really good event, and he asked me at the event last year to share some of my story but also give some practical tips on contentcreation. Secondly, the contentcreation.
We’ll be announcing more details about speakers and agenda in the coming weeks but have put tickets on sale for those of you who are keen. Of course, this can be done in other mediums too but I think people are used to reading those comprehensive pieces of content, at least some people are. I’ve just argued for written.
From researching blog topics and creating content outlines to writing social media posts and refining & editing existing material – we’ve got all the tips & tricks needed for success. Get ready to take your contentcreation game up a notch with these powerful tools. Table of Contents: What Are ChatGPT Prompts?
We’ll be announcing more details about speakers and agenda in the coming weeks but have put tickets on sale for those of you who are keen. Of course, this can be done in other mediums too but I think people are used to reading those comprehensive pieces of content, at least some people are. I’ve just argued for written.
Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content. You should set goals for your content each and every quarter. Thankfully, a few factors will help you decide on the content types to focus on in the next quarter.
JetBlue takes off with long-formcontent in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-formcontent. It’s one thing to produce content; putting a unique stamp on the tools of contentcreation is taking content marketing to the next level.
Ask your sales team for ideas on exciting customers. Think With Google If you think the largest search engine in the world, Google, would know how to create great content, you’d be correct. Hire enough contentcreation and management staff to do it right. Hone your inner journalist. Share those stories on your blog.
Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. Through the years, I’ve never found AI able to write and comprehend at the deep level that long-formcontent establishing thought leadership requires.
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