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[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized contentcreation, the human touch remains irreplaceable.
[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. . In this post I worked with Gemini 1.5
No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the contentcreation process. In this article, we will explore six ways in which AI already supports contentcreation and which tools are leading the charge.
Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve contentcreation. They’re busy — and content isn’t on their list of KPIs.
Intrinsic motivation is when your goal is the inherent joy of contentcreation, personal growth, and the joy of connecting with others. So, as carousels (slide presentations that you can swipe through) consistently outperform other posts, I want to post at least one carousel each week. And guess what?
ChatGPT: Best for Prompt-Based Research and ContentCreation G2 Rating 4.7/5 Helping make sure that your content is engaging, easy to read, and SEO-friendly. Here are some key features: Performance Score SEO Writing Assistant assesses the quality of your content and presents an aggregated score. Short on time?
This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? How will we judge human creation vs. machine creation? What ethical standards should be present to ensure responsible contentcreation? Who monitors the output of generative AI?
Higher volume of AI-generated content: As more individuals and business processes use gen AI tools, the amount of AI-generated content will increase. Harvard Professor Latanya Sweeney predicts 90% of online contentcreation will no longer be by humans. Not sure which one to pick?
Relying on content curation tools alone also makes you more of a content aggregator than a content curator: The former just collects pieces of relevant information and presents them as is, while the latter adds their own inputs and insights into the mix of existing information.
And presents Jack and Mark’s personal viewpoints about the updates in Bing, Brave Search, and other happenings in the search landscape. But the 55 episodes in the collection offer enough insights to familiarize you with concepts like: Conversion rate optimization SEO product management Contentcreation Link-building And much more.
But without a strong hook, you risk people scrolling past your content and missing your message. And let's face it, that's the last thing you want after pouring your time and energy into contentcreation. I present my idea (highlighted in blue). I personally find it easier to start with my hook.
Infographics : Ideal for presenting data in a digestible way. Create a Content Calendar Here’s the deal: A well-organized content calendar is your best friend when scaling content production. Helpful for audiences seeking in-depth knowledge on specific topics. Videos : Perfect for visual learners and complex topics.
In the world of contentcreation, time and creativity are two of the most valuable resources at our disposal. Fortunately, AI contentcreation tools can help streamline the process and make it easier to create compelling content. Whether you’re creating a video, podcast, or presentation, MURF.AI
Here are some actionable tips on how to improve your contentcreation skills if you’re constantly falling behind your deadlines. A content outline is the bare bones of information your article will include. And you may have to spend a lot of time rearranging the material to make it look more presentable.
Consider some of the following questions while pondering this: Who owns the copyright to AI-generated content? How will we judge human creation vs. machine creation? What ethical standards should be present to ensure responsible contentcreation? Stay up-to-date on what’s trending in content marketing.
Are you ready to supercharge your contentcreation process? With endless ideas swirling in your mind and countless platforms begging for fresh content, it’s easy to feel lost in the creative chaos. Additionally, research tools can track the performance of your content over time. But fear not!
You build topical authority by consistently publishing high-quality, interlinked content on the same topics. However, establishing topical authority requires a large investment of time and money into contentcreation. It will also identify your orphaned content in no time, which are pages that have no internal links.
Leverage SEO and SEO Assistant tools for thorough on-page SEO analysis, sending a URL and keyword while generating valuable search engine keyword information for contentcreation. Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process.
You can also foster a sense of community and inclusion by greeting attendees by name as they enter the feed—don’t just launch into your presentation and forget about who you are here to serve. Perhaps your audience has desperately been waiting for unique content from your brand—and there’s no time like the present to find out.
Organization: Maintaining an organized approach to contentcreation, including content planning, outlining, and structuring. Consult reputable websites, academic journals, industry publications, and expert interviews to ensure the accuracy and credibility of the information you present.
Use a content style guide to keep your team and freelancers on the same page with your brand voice, mission, and messaging. Ensure your pillar content strategy stays consistent and your contentcreation process is efficient and scalable.
Do you already have a ton of content backlog? If a piece of content is outdated, refresh it with up-to-date information before repurposing it. Are you new to contentcreation (for social media or in general)? Then, try to embed content repurposing into your workflow. It depends.
Video contentcreation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. All you have to do is repackage those valuable tidbits and present them to your audience. Upload Your Content.
It’s a simple concept: get as many quality and relevant websites to link back to your content. The difficulty however is in the execution, which involves various skills such as contentcreation, research, and outreach. And there is also the contentcreation side of creating content that people want to link to.
The Top 4 Options For The Best Free Website Builders: Wix – The best for e-commerce sites Weebly – The best for general sites WordPress – The best for blogging and contentcreation Site123 – The best for quick and easy landing pages. Blogging and ContentCreation. What is your site’s end goal?
Infographics are a superb visual way of presenting information in an easy-to-digest format. Review Your Content Budget. Now that you know the types of content you’ll create, you can start reviewing your content budget. Review Content Production Workflow. It’s time to review your content production workflow.
Reasons to Hire a Professional Tech Writer Rather than Doing It Yourself Here are seven reasons why it’s typically a better business choice to hire a professional tech writer for contentcreation, rather than just winging it with free or in-house resources.
AI copywriting tools can support your marketing efforts, sure, but they’re not a complete substitute for human contentcreation. 5 AI Copywriting Tools for ContentCreation. You can also pay-as-you-go rather than buy a monthly subscription if your content needs vary from month to month. The takeaway? Conclusion.
Use the right medium Think of the medium you use to present a fintech case study as the delivery vehicle for your story. Keep in mind that you can repurpose content from your fintech case study into different formats to reach new audiences. It makes fintech content marketing a meticulous act of balancing compliance and creativity.
Customer-facing teams will share the most frequently asked questions and common objections, and then the content strategy can be concentrated in those areas. The content should have to surpass the objections that are still present and outline the advantages.
How you present your content directly impacts how readers perceive your authority, reliability, and branding. ” If you wanted to convey the idea formally, you could use phrasing like “The team exceeded all performance metrics for the Johnson presentation.”
Healthcare white papers are authoritative, in-depth documents that analyze specific medical, technical, or regulatory challenges while presenting research-backed solutions. Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. What is a Healthcare White Paper?
Taking a DIY approach to this type of content (perhaps by using a template) rarely produces good results. The best marketing teams and professional contentcreation services perform in-depth research to understand what customers are looking for and why. Always invest in the best contentcreation services for your landing page.
Jennifer’s insightful presentation drew a compelling analogy between gardening and contentcreation, emphasizing the importance of diverse, sustainable, and strategic content practices.
Unfortunately, simply being present isn’t enough. To align this four-step process with your contentcreation, be sure you’re targeting customers within the various stages of the funnel with relevant content. The contentcreation possibilities are limitless. Resources for Building a Diverse Content Library.
ContentCreation: High-quality and relevant content is the lifeblood of SEO. White Label SEO services often include contentcreation, such as blog posts, articles, and infographics tailored to the client’s niche and audience. These efforts are crucial for establishing authority and credibility.
What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Invest in success.
But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of contentcreation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake). Click To Tweet.
HANDPICKED RELATED CONTENT: How to Build Buyer Personas That Build Sales. 2nd meeting: Present a few options for priority donor audience. 4th meeting: Present updated content marketing strategy with editorial calendar. Your calendar should highlight content topics , formats, distribution channels, and promotion plans.
Benefits of Using a Ghostwriter Ghostwriting offers significant advantages for companies, including: Enhanced focus and efficiency: For busy executives and teams, delegating contentcreation to a ghostwriter allows them to focus on core business activities while ensuring that their ideas are communicated effectively.
Do you get asked tough, or even easy, questions about content marketing by your executives or clients? First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. The article covers contentcreation, promotion, and distribution costs.).
All these iterations fall under content repurposing. The benefits are simple and plenty: Save time on contentcreation. Expand the life of one piece of content beyond one channel. Squeeze all the juice out of the content you know is performing well. How to repurpose video content. The best part?
What is a blog vs. article, and how can each type of content be beneficial? In simple terms, blogs are relatively short pieces of content used to present information in a casual yet engaging way. In contrast, an article should authoritatively present in-depth information. What Is the Difference Between Blogs and Articles?
This section presents key statistics highlighting the rapid growth of both general AI and generative AI markets. This section outlines the growing use and investment in AI by marketing professionals, highlighting its diverse applications from contentcreation to SEO and data analysis. AI Impact on Employment 1.
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