This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized contentcreation, the human touch remains irreplaceable. You become futureproof. Learn about my course, futureproof copywriting.
Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Human content wins. Intrinsic motivation is when your goal is the inherent joy of contentcreation, personal growth, and the joy of connecting with others. And guess what?
But without a strong hook, you risk people scrolling past your content and missing your message. And let's face it, that's the last thing you want after pouring your time and energy into contentcreation. I present my idea (highlighted in blue). I personally find it easier to start with my hook.
Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.
It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.
Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Research proficiency is a vital skill for professional content writers.
What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling. The following are the benefits of creating content in this format. This flexibility can lead to a more dynamic storytelling experience. It’s about getting straight to the point.
Are you ready to supercharge your contentcreation process? Whether you’re a seasoned pro or just starting out, the world of digital storytelling can be both exhilarating and overwhelming. Additionally, research tools can track the performance of your content over time. These tools schedule and post content for you.
In the world of contentcreation, time and creativity are two of the most valuable resources at our disposal. Fortunately, AI contentcreation tools can help streamline the process and make it easier to create compelling content. Whether you’re creating a video, podcast, or presentation, MURF.AI
Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. This is something you as a marketer can test as you create your content.
Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Storytelling: Visuals can tell a story instantly.
This is content that’s helpful to both your brand and its audience. While this may mean having a more challenging time filling your content calendar, it results in supreme content quality. By focusing your contentcreation on topics that matter to your audience, you become a resource in your industry.
. "MPB is committed to making camera gear more accessible and affordable for everyone, and we believe that collaborations like this are vital to recognizing and removing barriers to inclusive storytelling. We can’t wait to see the work photographers are going to create using Photo Hub.”
Content writing is all about writing copies in the form of product descriptions, blogs, articles, e-books, flyers, emails, and brochures to describe products, services, and other collaterals in electronic form. In present times, it plays a big role in enlightening audiences about the business’s products. Social Media Posts.
Instead of trying to figure out the perfect way to start your video contentcreation journey, just get that first video out of the way. In the world of written content, you provide value by doing everything from offering tangible advice to being a great storyteller. Creation means you’ll get feedback.
In fact, with a solid plan and a little ingenuity, brands of all types and sizes can craft epic-level content. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: Falling Behind Your Competitors?
There are even AI tools that can create PowerPoint and Google Slides presentations, which come in handy for creating pitch decks. Theres been an increased focus on data-driven storytelling in recent years, especially in lieu of AI-generated spam containing fake news. What are some of the most popular AI tools for digital PR?
Use these goals as your guide in contentcreation. If you see these press releases were picked up by media outlets, then you’ll want to emulate how these companies presented their information there. Tell an engaging story Storytelling makes your PR writing more impactful in capturing attention and achieving your desired results.
Taking a DIY approach to this type of content (perhaps by using a template) rarely produces good results. The best marketing teams and professional contentcreation services perform in-depth research to understand what customers are looking for and why. Always invest in the best contentcreation services for your landing page.
After all, an idea is only one part of a published piece of content. Engaging storytelling : High-performing short-form videos often have a compelling narrative, even if they're only a few seconds long—an engaging hook to capture attention with a middle and end that keeps them watching.
Contentcreation. Digital PR also involves creating content to generate traffic, attract links, and attract media attention. The main types of content digital PR professionals use include press releases, infographics, brief newspaper articles, short videos, guest blogs , and social media posts.
Do you get asked tough, or even easy, questions about content marketing by your executives or clients? First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. The article covers contentcreation, promotion, and distribution costs.).
Instead, content marketing is about engaging with your audience authentically, growing relationships, and building trust through valuable, consistent, helpful content. Since content marketing is the present and future of marketing, that means every business needs content to compete. Contentcreation planning.
Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in.
Thought Leadership Manifesto Write an e-book that presents your unique perspective, insights, and vision on a particular topic or industry. By delivering impactful presentations and sharing your knowledge on stage, you can build credibility, expand your network, and enhance your personal brand.
Businesses can use generative video for a wide range of purposes, such as creating polished corporate presentations, training videos, and even personalized marketing campaigns. Additionally, AI video is transforming creative workflows for filmmakers and content creators. In 2025, this means specialized AI tools with advanced reasoning.
In her Content Marketing World talk, Structuring Content for Dynamic Storytelling , content strategist Carrie Hane details what it means to set your content free by structuring it – and why marketers should care. HANDPICKED RELATED CONTENT: Why Automation Is the Future of ContentCreation.
This was a question I grappled with a lot after CMI founder Joe Pulizzi asked me to put together a presentation at Content Marketing World about building the ultimate team. But, when I sat down to develop a presentation applicable to a wide audience, I was stumped. Contentcreation. Storytelling.
It gets people’s attention … When you’re fighting for attention, whether in a Twitter feed or even in a presentation, visuals work …. No more static decks with a single view chosen by the presenter.). HANDPICKED RELATED CONTENT: Data-Driven Content Strategy Meets Content Marketing [Essential Template].
You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. The potential for emotional storytelling alone makes Father’s Day particularly exciting to plan for. Of course, this brings up some important questions.
They allow for quick and impactful storytelling, capturing attention in a world of ever-decreasing attention spans. The concise format pushes content creators to craft engaging narratives within limited time frames. This wave of social commerce presents an ocean of opportunities for brands.
To put it simply, inbound content marketing is a type of inbound marketing. It’s about presenting the right person with the right content at the right time. Content marketing is the process of creating that content. Additionally, use storytelling techniques such as analogies or metaphors when appropriate.
There’s extreme power in creating an emotional connection through storytelling in content. Like this: “Lighthearted – Our lighthearted approach stems from how we differentiate in our industry; most of our competitors present themselves too seriously. So much so that an emotional connection can increase sales by 23%.
Where does my audience prefer to get their content (e.g., Keep these in mind during the contentcreation process, so you provide solutions and insights that truly resonate. Prioritize Quality Over Quantity Focus on crafting high-quality content that’s well-researched and professionally written.
TIP: Find more inspiration from Doug in his session during CMI’s Content Creativity Day and his SlideShare presentation. Insane Honesty in Content Marketing from Velocity Partners. What is creative is standout content – like a white squirrel who likes to eat pumpkins (and nut graphs!). Go ahead and un-sell a bit.
Follow these simple steps to gain access to hundreds of keyword opportunities you can use to build engaging content. Remember, the more you know about your readers, the more precisely you can base your contentcreation on them, and the more effective your whole content marketing strategy will be.
In short, there are things that AI writers do best and others that human writers excel at – so you’ll need to know when to use both in your content marketing & copywriting. Stay tuned to learn more about the difference between AI and human writers to inform your SEO & contentcreation strategies.
Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling.
The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. ContentCreation Redefined The Vision Pro’s potential extends beyond consumption, promising groundbreaking marketing applications.
Dedicated SEO Agencies These firms focus exclusively on SEO and offer a full suite of SEO services, including content optimization. While they excel in strategy and optimization, their contentcreation might not match that of specialized writing agencies. It’s about creating valuable, engaging content.
Use this insight to craft an opening that directly addresses their curiosities or challenges, presenting your video as the must-see solution or the answer they’ve been looking for. Employ storytelling techniques or a problem-solution format to create a compelling narrative arc that engages viewers from start to finish.
When it comes to SEO contentcreation, you can write your articles in-house or outsource to an SEO content development service. While there are pros and cons to each approach, you may find that hiring expert writers to create your content frees up time for you to focus on the other aspects of running your business.
Ever wondered, “what is content marketing, really?” ” Imagine cooking your favorite dish, meticulously choosing the best ingredients, and presenting it in the most appetizing way possible. Content marketing works similarly. Now, think about how you can present this information in a different way.
When it comes to SEO contentcreation, you can write your articles in-house or outsource to an SEO content development service. While there are pros and cons to each approach, you may find that hiring expert writers to create your content frees up time for you to focus on the other aspects of running your business.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content