This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Businesses deciding when to publish a whitepaper must thoroughly understand their audience. The first step in identifying how often you should publish a whitepaper is researching your industry. If you have a lot of changes in your industry or your business, you likely need to publish a whitepaper frequently.
Writing a whitepaper is the heavyweight bout of contentcreation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
Enter the healthcare whitepaper, a powerful but underutilized tool in medical marketing. Whitepapers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective whitepaper requires more than expanding a blog post or repackaging existing content.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on contentcreation.
If you want your target audience to discover your brand, products, and services in 2023 – digital contentcreation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does ContentCreation Matter?
Whitepapers are focused business documents that convey a meaningful idea to their readers with authority. This article will break down everything you need to know about the business whitepaper — what it is, how to write a quality paper, and where to find examples of great whitepapers for you to take inspiration from.
Legal Editorial — The Women Judges of Montgomery County Houston Legal Blogger Full-Service Writing and Editing Clients count on me for book editing, ghostwriting, journalism, blogging, SEO web contentcreation, and marketing. I also assist with tagline and jingle creation, whitepapers, resumes, and more.
These professionals often turn to ghostwriting services to produce thought leadership pieces, blog posts, whitepapers, and other forms of content that require expertise and time — resources that are often in short supply. Additional expertise: Ghostwriters bring a high level of expertise to the table.
To align this four-step process with your contentcreation, be sure you’re targeting customers within the various stages of the funnel with relevant content. For example, you wouldn’t want to overburden a potential consumer in the attention phase with an in-depth content asset. What are some examles of content marketing?
Managed Options: How much help do you want with your contentcreation? Adding on services like Express Writers’ Managed Content will increase your costs but will also decrease the time and mental load of contentcreation. They are a cornerstone of your lead generation content. You should!
Exceptional copywriting and contentcreation bridges people to people and businesses to businesses. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, whitepapers, blogs, landing pages, and more.
Ask ChatGPT to summarize a lengthy article or whitepaper. This can be helpful for longer form (>2,000 words) posts, technical articles, and scientific content. We still need bloggers to create relevant, branded content. I’ve found the combination of Google and ChatGPT for researching ideas to be fun and innovative.
At the same time, nearly half (48%) of the content marketers surveyed said they find it challenging to align content with the buyer’s journey. These data points should alert us to the importance of the stage between contentcreation and conversion. What is mid-funnel content?
Thanks to generative AI and other automation tools, mass contentcreation has never been easier. If anything, the recent barrage of developments in digital contentcreation tools has left many in the field feeling overwhelmed and technology-fatigued. What Do You Get from an All-in-One Digital Content Marketing Team?
Work smarter with Grammarly Learn about what Grammarly can do for your business Contact Sales The ROI of content marketing Content marketing ROI measures the profit from content relative to its cost. AI enhances ROI by optimizing contentcreation, distribution, and analysis, boosting engagement, conversions, and revenue.
WhitePapers. A whitepaper is an in-depth, well-researched piece of long-form content on a specific topic. Whitepapers are used to help a marketer’s target audience understand an issue, make a decision, or solve a problem. Step 3: Execute Your Content Strategy.
HANDPICKED RELATED CONTENT: 7 Principles to Creating Great Infographics. Whitepapers. That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. Don’t go overboard on branding.
Whether you’re writing a web article, whitepaper, or social media post, your message must be understood by your audience. Readability Tests & Your ContentCreation Process A readability test is critical to successful writing. Why Readability Matters For Your Marketing In marketing, clarity is key.
Why You Should Use Professional Ghostwriting Services Most businesses cringe when they think about all of the content they need to create to be able to compete online. Thankfully, there are solutions such as using a professional ghostwriter that can make contentcreation extremely hands-off and easy.
Technical writers transform material often considered dry into engaging content that informs, attracts, and retains customers. They write user guides, case studies, whitepapers, blogs , marketing materials, and other types of content. Information developers write user guides, whitepapers, and case studies.
. $50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external contentcreation. Create and atomize a whitepaper.
An SEO content brief aims to create high-performing content that produces business results. Clarifies Expectations and Provides Direction It clarifies expectations and guides the contentcreation process. A solid brief serves the following three critical strategic purposes.
You have a fully translated page that you can borrow inspiration from for your next blog post, whitepaper, infographic, or graphic. When you encounter a page you want to be translated, simply: Open Google Chrome Navigate to the page you would like translated Click “Translate” at the top of page.
Heres how prompt engineering is enhancing AI tools in key fields: Content generation Well-crafted prompts are revolutionizing contentcreation by enabling the generation of highly specific, context-aware business communications, such as proposals, whitepapers, market research, newsletters, slide decks, and emails.
When you have free content that people enjoy, you’re able to bring in traffic with your content. To be clear, you shouldn’t focus only on blog posts and whitepapers. You might think that just because we’ve been talking about blog posts and whitepaper, that there’s no room for other kinds of content on your site.
Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Contentcreation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.
Unfortunately, bias (whether helpful or not) can significantly impact small businesses that have few inbound links and sparse content. For big organizations with equally big wallets, constant contentcreation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs).
Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a whitepaper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ – Ron Tite , CEO, Church+State. Click To Tweet.
Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. ContentWriters is a leading content writing agency that has a network of professional writers with subject matter expertise. Its function is to build trust.
The exact same principle applies to contentcreation. What exactly is content repurposing? Think of content repurposing as strategic contentcreation , where you can distribute your very best messaging across every important channel … to reach your audiences wherever they are and maximize the value of everything you create.
Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. We can’t say that all forms of contentcreation are the same. Popular Examples of Content Writing : WhitePapers.
As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline ContentCreation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.
If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our whitepaper and then went to these three pages.’ These could be things like downloading a whitepaper, reading an e-book, or visiting three key pages.
All content writing is subjective, and unless you feel a certain writer is the right match for what you need, you shouldn’t hire them. If you are looking to hire a writer for your business, either to create blogs, social media posts, whitepapers, or sales pages, you are in luck.
Specially produced or curated content to air on screens. TIP: Don’t forget printed content. A custom magazine or relevant whitepaper is an excellent opportunity to connect with visitors (and they can take it with them). Share your newest research with a whitepaper, trend report, or even just a couple of stats.
Understanding your potential freelance content writer’s strategy and goals is crucial. Ask them about their approach to contentcreation. Some may work faster on shorter articles but take longer with in-depth pieces like whitepapers or e-books. It sets the foundation for a successful partnership.
However, the operational model may be even more important – because companies that have clarified and created a foundational documented contentcreation strategy are succeeding in greater numbers. Companies w/ a foundational documented #contentcreation strategy succeed in great numbers, says @Robert_Rose. Click To Tweet.
Get ready to revolutionize the way you create content – because with these tips, it’s now easier than ever to write content faster. Table of Contents: How to Write Content Faster & Save Time How to Write Content Faster: 5 Tips for Quicker ContentCreation 1. Use Content Templates 5.
Blog outsourcing allows you to find experts in contentcreation. For example, a lyricist may not be the best fit for an SEO content writer. . Prices always vary depending on your choices, but hiring a ghostwriter is always a choice if you need to outsource your contentcreation. . Videos and social media content.
Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap contentcreation methods. For example, are you going to offer an e-book, whitepaper, coupon, or something else? So the point is: Retargeting based on specific URL visits works.
Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, contentcreation, and online lead generation. It’s no secret that all of this content writing takes time, which is the one thing that most content marketers have in short supply.
It’s a situation nobody wants—not brand marketers, not the brands they represent, and not the online content creators seeking compensation and/or attribution. How to avoid plagiarizing content. Every good social content creator pays close attention to the types of content that succeeds on social. Be inspired.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content