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How Often Should You Publish a White Paper

ContentWriters

Businesses deciding when to publish a white paper must thoroughly understand their audience. The first step in identifying how often you should publish a white paper is researching your industry. If you have a lot of changes in your industry or your business, you likely need to publish a white paper frequently.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

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White Paper vs. Ebook: What’s the Difference?

Brafton

Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.

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How to Write an Effective Healthcare White Paper

ContentWriters

Enter the healthcare white paper, a powerful but underutilized tool in medical marketing. White papers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective white paper requires more than expanding a blog post or repackaging existing content.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.

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Content Creation in 2023 & Beyond: The Ultimate Guide

The Hoth

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

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What Is a Business White Paper?

ContentWriters

White papers are focused business documents that convey a meaningful idea to their readers with authority. This article will break down everything you need to know about the business white paper — what it is, how to write a quality paper, and where to find examples of great white papers for you to take inspiration from.