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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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Best Content Management Systems

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A content management system—CMS for short—gives you the ability to publish content on the Internet. There are tons of different content management systems available on the market today.

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Content Creation Made Easy: 5 Benefits of Hiring an All-in-One Digital Content Marketing Team

Express Writers

About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Thanks to generative AI and other automation tools, mass content creation has never been easier.

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Compare The Best Digital Asset Management Software

Quick Sprout

There are ten digital asset management tools that I can confidently recommend. In addition to DAM software, you’ll also get tools for organizing content, managing your marketing calendar, and more. The platform makes it easy for marketing teams to store, index, and share digital content. Start for free. Get started.

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The 9 Core Roles on an Established Content Team

Intergrowth

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

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Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. CCO: Which content creators inspire you?

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer

Note: When planning a seasonal campaign on Unsplash, time everything carefully to upload photos at least one month prior to the holiday or the start of the season, as this when content creators start planning their articles too. Add symbolic and metaphorical tags that reflect what the photo is evoking.

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