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Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.
Create content efficiently and at scale. Content marketers are under the microscope for the cost of their content, which has a reputation for being high. But flocking to find the cheapest contentcreators isn’t the answer. Contently allows you to connect distribution directly to your workflows.
Depending on the size of their company, the CCO may not interact directly with content or contentcreators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.
from the Editorial Freelancers Association) to enhance your credibility. Content strategy and consulting Experienced writers can transition into content strategy and consulting roles, where they help businesses develop comprehensive content plans, editorial calendars, and brand messaging strategies.
Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.
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