Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

Content Marketing 100

Content Marketing Content Creator Recruitment Marketing 100

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 99

Content Marketing Marketing Content Content Creator 99

Content Marketing Institute

DECEMBER 28, 2017

He encourages marketers to band together to convey the value of the profession: To compete for the new marketing talent, we need to promote the meaning of what we do, not the tactics of how we do it. We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business.

Content Marketing 104

Content Marketing Marketing Content Editorial 104

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Article Writing

MAY 8, 2023

Content marketing generates upwards of 3x more traffic than traditional marketing, among a gazillion other benefits. If you’re still hesitating to jump on board to outsourcing your content marketing because of the potential failures, here are some ways to turn the potential Cons into advantages. That’s fine!

Content Marketing 98

Content Marketing Marketing Content Content Creator 98

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Never start your team with the content creators.

Content Marketing 103

Content Marketing Editorial Proofreader Content Creator 103

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.

Creativity 80

Creativity Creative Director Content Creator Storytelling 80

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 94

Content Marketing Storytelling Marketing Content 94

Quick Sprout

SEPTEMBER 7, 2022

You can also get a role-based version of Brandfolder, for categories like marketers, CMOs, creatives, brand managers, and creative operations. IntelligenceBank — Best DAM Software For Creative Collaboration. IntelligenceBank is a digital asset management solution for content marketing. Request a quote.

Management 140

Management Portfolio Content Creator Collaboration 140

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Shape your content creator pool.

Content Creation 111

Content Creation Editorial Content Creator Content 111

Buffer

JULY 31, 2023

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Content Creator 79

Content Creator Editorial Content Creation Content 79

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 89

Content Marketing Editorial Healthcare Entertainment 89

Contently

OCTOBER 11, 2022

Where do Chief Content Officers fall in the hierarchy? Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. When you think of content marketing, you probably think of multi-media influence across mediums.

Content 130

Content Brand Awareness Content Creator Education 130

Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content Creation 134

Content Creation Content Creator Content Proofreader 134

Content Marketing Institute

MAY 7, 2018

Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I They are the golden eggs of content. Differentiation is just one part of the content marketing equation; but an important part nonetheless. Draw on inspiration from other industries and content creators.

Content Creator 108

Content Creator Blog Blogging Food 108

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 73

Management Content Marketing Marketing Content 73

Content Marketing Institute

DECEMBER 5, 2018

While it might seem like any information you find in a book also can be found on the web, books have a lot to offer content creators. A good book on your subject acts as a lens to view that world, sparking your creativity. HANDPICKED RELATED CONTENT: 5 Lessons Content Marketing Can Learn from Journalism.

Content Creator 107

Content Creator Content Creativity Content Marketing 107

Kristi Hines

AUGUST 2, 2023

This comprehensive guide will walk you through 147 ways to monetize ChatGPT plugins, allowing you to turn your creativity and the AI assistant into a money-making machine. Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: Do You Know Your Why? Your Content Marketing Success Depends on It. CCO: Which content creators inspire you?

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

OCTOBER 3, 2018

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. – Infringement gets murky when someone uses another brand’s content (e.g.,

Social Media 110

Social Media Media Brand Content Creator 110

BKA Content

JANUARY 15, 2023

20 Business Blogging Statistics That Will Blow Your Mind As you plan your company’s content marketing strategy for 2022 and beyond, you might be ready to focus on new formats like TikTok and invest more money in video production and related expenses, but don’t neglect the power of blogging.

Blog 113

Blog Blogging Content Creator Lead Generation 113

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. JoePulizzi Click To Tweet.

Brand 110

Brand Storytelling Creativity Content Marketing 110

Buffer

DECEMBER 12, 2023

However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed. For the most successful creators, longevity hinges on more than just creativity and engagement. These systems are the backbone of a sustainable content-creation business. So, how do you get in and win?

Content Creation 112

Content Creation Content Creator Content Social Media 112

Intergrowth

APRIL 9, 2023

No two content marketing teams look the same. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. What’s the Difference Between a Chief Content Officer and a Chief Marketing Officer?

Content Creator 98

Content Creator Content Agency Social Media 98

ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. Contact ContentWriters today.

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Buffer

JULY 31, 2024

For example, at Buffer, we have a community of content creators, small business owners, and agency founders who are looking to grow on social media. For example, at Buffer, we have a community of content creators, small business owners, and agency founders who are looking to grow on social media.

Social Media 106

Social Media Content Retail Content Creator 106

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer.

Content Creator 118

Content Creator Storytelling Creativity Promotion 118

ContentWriters

FEBRUARY 21, 2024

They seemed poised to revolutionize the business landscape, especially in the creative, marketing, and tech industries. Hailed as game-changers by some and the beginning of the end by others, these tools seemed ready to streamline content creation. Would it sideline traditional methods of content generation?

Content Marketing 59

Content Marketing Marketing Content Content Creation 59

Express Writers

JUNE 14, 2024

Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity. This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy. He gives clear examples for content that converts and content that falls flat.

Copywriting 98

Copywriting Copywriter Content Creator Copy 98

Moz

DECEMBER 10, 2020

Posted by randfish We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. Rand offers three novel ways to add sparkle to your content creation efforts. Content creators.

Creativity 61

Creativity Recruitment Food Content Creator 61

Neil Patel

JULY 1, 2021

Many bloggers and businesses use editorial or content calendars to streamline content production. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Create a Content Backlog. Next, you need to create a content backlog. Whichever tool you use, make sure it meets everyone’s needs.

Editorial 145

Editorial Content Creative Director Content Creation 145

Neil Patel

FEBRUARY 9, 2021

Marketers and content creators alike can relate to the struggle of scrambling to correct grammar errors or an accidental gaffe to avoid further embarrassment. If you want to modify a video or image, click “Edit” within the Ad Creative section and select the “Choose Media” option. 4 Reasons to Edit Paid Social Ads.

Ads 141

Ads Social Media Creativity Management 141

Content Marketing Institute

DECEMBER 25, 2017

Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. Among other nuggets of wisdom, he explained that marketers focus too much on the sale and, in doing so, lose sight of the power of a well-told story. story ( Data-Driven Creative ).

Recruitment 95

Recruitment Manufacturing Social Media Creativity 95