Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

Content Marketing 103

Content Marketing Content Creator Recruitment Marketing 103

Content Marketing Institute

DECEMBER 28, 2017

He encourages marketers to band together to convey the value of the profession: To compete for the new marketing talent, we need to promote the meaning of what we do, not the tactics of how we do it. We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business.

Content Marketing 107

Content Marketing Marketing Content Editorial 107

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 102

Content Marketing Marketing Content Content Creator 102

Content Marketing Institute

OCTOBER 23, 2017

You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 109

Content Marketing Marketing Content Content Creation 109

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 92

Content Marketing Editorial Healthcare Entertainment 92

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

Editorial Team 104

Editorial Team Editorial Content Content Creator 104

Buffer

JULY 31, 2023

CNET shares transparent insights into how AI is used in its content CNET uses AI to write its articles but emphasizes that they don’t publish AI-generated content without having it reviewed and edited by humans before posting – even more since an incident with its content.

Content Creator 84

Content Creator Editorial Content Creation Content 84

Content Marketing Institute

APRIL 17, 2018

In the same room as the whiteboard (or with the board visible to all in a virtual environment ) work with your key content creators and owners of the brand identity. Again, cast a wide net and invite content creators throughout your organization including teams from PR, sales enablement, customer success, etc.

Brand 112

Brand Content Creator Electronics Editorial 112

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Click To Tweet.

Content Creation 111

Content Creation Editorial Content Creator Content 111

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 111

Creativity Content Marketing Marketing Content 111

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

Editorial 64

Editorial IT Blogging Blog 64

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 109

Editorial Team Content Social Media Content Creator 109

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

Publishing 111

Publishing Publishing Publisher Editorial Team 111

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Create content efficiently and at scale.

Management 113

Management Freelance Content Management System Content 113

Content Marketing Institute

NOVEMBER 17, 2017

Marketers are challenged to balance all the variables their target audiences require. Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, content creators must aim for: The right person (to get). Conclusion.

Audience 109

Audience Landing Page Entertainment Content 109

ContentWriters

AUGUST 23, 2023

The challenge for many organizations is creating consistent, quality content while working with a team of content creators. From which point of view is your content written? What tone and voice do you want your content to convey? Why Do You Need an Editorial Style Guide? Does your brand use Oxford commas?

Editorial 52

Editorial Content Creator Writer Entertainment 52

Intergrowth

APRIL 9, 2023

No two content marketing teams look the same. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. What’s the Difference Between a Chief Content Officer and a Chief Marketing Officer?

Content Creator 98

Content Creator Content Agency Social Media 98

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Contently

JANUARY 3, 2023

How can content marketers uphold AI ethics and use generative AI responsibly? Generative AI has the potential to revolutionize content marketing , but several ethical considerations must be addressed. Clearly define the goals and objectives of your content marketing campaign before using generative AI.

Content Creation 98

Content Creation Government Content Electronics 98

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

Writer 111

Writer Content Freelance Editorial Team 111

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. B2B marketers may assume stories touching people’s hearts abound for their B2C counterparts but are scarce in their industry. Sorry, B2B marketers, you’re not off the hook. But I made myself do it. His secret?

Content 92

Content Editorial Contractor Persuasion 92

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

Long Form Content 101

Long Form Content Editorial Team Editorial Content Marketing 101

Neil Patel

OCTOBER 8, 2020

Here are common types of marketing calendars to consider: Content marketing calendar: With this all-purpose calendar, you get full visibility of your entire marketing strategy. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

SEPTEMBER 17, 2018

Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. BuzzStream is a content marketing CRM. SEO and outreach.

Promotion 111

Promotion Content Social Media Editorial Team 111

ContentWriters

SEPTEMBER 25, 2024

A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or content creators, ghostwriters allow the client to take full credit for the finished product.

Content Creation 111

Content Creation Communication Finance Portfolio 111

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 106

Content Editorial Team Entertainment Content Creator 106

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. 1 audio source based on time of consumption via @EdisonResearch.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

OCTOBER 31, 2017

Want to know a few scary truths ignored by too many content creators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. HANDPICKED RELATED CONTENT: The Content Marketing Book of Answers: Managing Your Content.

Proofreader 100

Proofreader Copy Editor Content Content Creator 100

ContentWriters

MARCH 15, 2023

By following the guide, your team can quickly and easily produce engaging, high-quality content with confidence in company messaging that is cohesive and on-brand, so you can increase engagement and reach the right audience. You should also define the structure of your content, such as lists, paragraphs, and headings.

Brand 98

Brand Editorial Content Writing Style 98

The Hoth

MARCH 14, 2023

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. of all web traffic, making it the most popular type of content online. Videos In 2023, videos are set to account for 82.5%

Content Creation 98

Content Creation Content Social Media Content Creator 98

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators.

Content 111

Content Social Media Content Marketing Content Creator 111