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Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the contentmarketing work. And then you hit a wall: You can’t find enough quality contentcreators to join the team.
A glance through ContentMarketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketingcontent from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).
Clearly, you’ll be in good company if you “steal” the contentmarketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the ContentMarketer of the Year finalists.
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From ContentMarketing. But it absolutely can be done.
What would you do if your boss unexpectedly increased your annual contentmarketing budget? We asked the presenters at ContentMarketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual contentcreator to enhance the content around a strategic business message.
Video options abound, particularly given its growing influence on contentmarketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Contentmarketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.
Like all contentmarketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Cover image by Joseph Kalinowski/ContentMarketing Institute.
As with any contentmarketing initiative, avoid the one-and-done approach. Con: Contentcreators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your contentmarketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.
Today’s savvy contentmarketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.
Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend ContentMarketing University.
Like the weary holiday shopper, contentcreators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?
Sumo offers a suite of tools for contentmarketers, but the two I use the most are its list builder and share button. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. BuzzStream is a contentmarketing CRM. SEO and outreach.
Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make contentmarketing run. Much of it is poorly written.
Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone.
In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. We could be doing email and newsletters, other marketing promotions.
Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your contentmarketing resources.
Examine the operational structure : Look for dedicated account managers and editorialteams who will support your projects. Their platform emphasizes matching contentcreators with brand voice and specific audience demographics, from Gen-Z to Boomers. Contently Trustpilot: 3.4/5 5 and G2: 4.6/5
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