Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Content Marketing Institute

DECEMBER 28, 2017

He encourages marketers to band together to convey the value of the profession: To compete for the new marketing talent, we need to promote the meaning of what we do, not the tactics of how we do it. We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

JUNE 7, 2018

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. If you can’t get support behind your content efforts, how can you be successful?

Content Marketing 110

Content Marketing Marketing Content Persuasion 110

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 104

Content Marketing Storytelling Marketing Content 104

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 111

Creativity Content Marketing Marketing Content 111

The Hoth

JANUARY 11, 2023

Whereas GSC and GA give you insights into critical metrics like bounce rate, click-through rate, and CPC – Google Trends is all about presenting search trend data for a particular keyword or query over time. . Whenever you type a term into Google Trends, it will present you with a few different ‘keyword groups’ for it. .

Content Marketing 105

Content Marketing SEO Marketing Content 105

Copywriter Collective

FEBRUARY 28, 2025

Customer-facing teams will share the most frequently asked questions and common objections, and then the content strategy can be concentrated in those areas. The content should have to surpass the objections that are still present and outline the advantages. Looking for a Content Creator to join your marketing team?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Neil Patel

OCTOBER 13, 2020

Listicles help present a large amount of information in small, easy-to-scan, numbered sections. I’ll also explain why these posts are so popular and why they are critical to a successful content marketing strategy. Despite what you might think, Buzzfeed didn’t invent listicle content. What is a Listicle?

Writing 143

Writing Content Brand Awareness Prose 143

Quick Sprout

SEPTEMBER 7, 2022

MediaValet allows unlimited users, so no matter how large or spread out your team is, they’ll be able to add newly created assets to your library or access them for sales presentations, marketing projects, or anything else in a snap. IntelligenceBank is a digital asset management solution for content marketing.

Management 140

Management Portfolio Content Creator Collaboration 140

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content Creation 133

Content Creation Content Creator Content Proofreader 133

Content Marketing Institute

NOVEMBER 17, 2017

@GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. People do a lot of waiting – for an appointment, for food to arrive at the restaurant, for a conference presentation to begin. Marketers are challenged to balance all the variables their target audiences require. The right content.

Audience 111

Audience Landing Page Entertainment Content 111

Shorthand Content Marketing

APRIL 18, 2023

Of course, content marketers aren’t just going to give up on getting attention online. Known as content discovery platforms, they are an innovative way to draw attention while also funding your site with paid advertisements. Need help with your outsourcing your content writing? We’re here to help.

Content 98

Content Advertising Content Creator Lead Generation 98

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a task best left to “artistic types” – wrong once and for all.

Creativity 111

Creativity Marketing Content Creator Construction 111

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. Latest word on voice.

SEO 106

SEO Content Creator Engineering Content Marketing 106

ContentWriters

AUGUST 21, 2024

What makes this update interesting is that it’s shaped by feedback from content creators and other key stakeholders. Google is listening and making moves to ensure that high-quality, valuable content gets the visibility it deserves. If you’re looking for human-written, expert-driven content, contact us today.

Content Marketing 59

Content Marketing Marketing Content Content Creator 59

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. And there are tactics you can use to inject more creativity into your content marketing efforts. Creative #content is critical to stand out in the screaming noise distracting your audience. We understand. There’s hope.

Creativity 88

Creativity Creative Director Content Creator Storytelling 88

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. 1 audio source based on time of consumption via @EdisonResearch.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

JANUARY 4, 2019

And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Instead of seeing ourselves as the writers or original content creators and then having editors review it, what if we saw ourselves as collaborators, building pieces together?

Storytelling 111

Storytelling Content Collaboration Content Creator 111

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

Long Form Content 107

Long Form Content Editorial Team Editorial Content Marketing 107

Express Writers

JUNE 14, 2024

Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. He also offers advice on web marketing, e-mail marketing, and multimedia presentations. He gives clear examples for content that converts and content that falls flat.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. Contact ContentWriters today.

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer.

Content Creator 117

Content Creator Storytelling Creativity Promotion 117

Neil Patel

DECEMBER 21, 2021

The six steps I’ve outlined below can help even the most experienced content creator to be more inclusive. Who are you currently creating content for? Most marketing efforts still lack diversity and inclusivity, especially when it comes to content marketing. Make Your Content Accessible.

Content 132

Content Content Creator Advertising Text 132

Content Marketing Institute

SEPTEMBER 13, 2018

After I interviewed Tina Fey at Content Marketing World, several people asked if she was as nice in person as she seemed on stage. Their inquiries called to mind something my colleague Robert Rose raised on the same stage at the beginning of Content Marketing World. Content Marketing (@CMIContent) September 11, 2018.

Electronics 88

Electronics Content Creator Content Marketing Creativity 88

Neil Patel

JULY 9, 2021

Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. It’s evolved over the years as a news sitemap, leveling the playing field for bloggers, content creators, and news publishing experts. Take a look: iv).

Ads 145

Ads Website Search Engine Optimization Engineering 145

Neil Patel

JULY 7, 2021

8 Experts Weigh in on the Past, Present, and Future Evolution of Link Building : Is link building still important for SEO? 13 Ways to Drive More Customers to Your Local Business Using Content Marketing : How you can take advantage of content marketing (blog posts, working with local content creators, etc.)

Social Media 145

Social Media SEO Construction Content Creator 145

Content Marketing Institute

AUGUST 20, 2018

Effective how-to content combines the winning elements of the other content formats discussed, which adds up to longer dwell time and a lower bounce rate because they: Are presented as steps in list form. HANDPICKED RELATED CONTENT: Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience.

Long Form Content 111

Long Form Content Copy Copywriter Copywriting 111

Kristi Hines

AUGUST 2, 2023

Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process. Enhance your client’s Shopify store or e-commerce website using Speedy SEO Marketing for creating strategic content, blogs, and social content.

Utilities 246

Utilities Transportation Medical Content Creation 246

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. CMWorld Click To Tweet.

Content Creation 100

Content Creation Content Content Marketing Content Creator 100

Content Hacker

JULY 21, 2023

The power of content marketing is undeniable. Great content can help generate inbound leads, build relationships with your customers, and drive sales. Perhaps you, too, aren’t seeing great results from your blog posts and overall content marketing campaigns. Well, you’re in luck. This is the temperature problem.

Content Marketing 73

Content Marketing Persuasion Marketing Government 73

Make a Living Writing

JULY 9, 2024

ASJA Conference Date: February and September Location: New York, NY / online Registration: See website The American Society of Journalists and Authors is designed to help writers land more assignments, improve pitching skills, understand content marketing, and sharpen research skills. You’ll learn about that here.

Writing 101

Writing Medical Healthcare Finance 101

Backlinko

FEBRUARY 23, 2024

Here’s a summary of what you’ll learn: Affiliate Marketing Spending Statistics Affiliate Marketing Usage and Performance Statistics Affiliate Networks Statistics Affiliate Marketing Spending Statistics In 2024, affiliate marketing is booming, with spending reaching new heights. billion, showing a 10.8%

Marketing 99

Marketing Retail Content Creator Advertising 99

Backlinko

FEBRUARY 20, 2024

Marketers can leverage Semrush’s wide range of toolkits to help them with their: SEO PPC advertising Social Media Management Keyword research Competitive analysis PR Content marketing and campaign management Trusted by over 10 million users globally, Semrush is a no-brainer for marketers. Everybody wins.

Content Creator 107

Content Creator Landing Page Digital Marketing Promotion 107

Contently

JANUARY 3, 2023

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? What ethical standards should be present to ensure responsible content creation? How can content marketers uphold AI ethics and use generative AI responsibly? Who monitors the output of generative AI?

Content Creation 102

Content Creation Government Content Electronics 102

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

Publishing 111

Publishing Publisher Publishing Editorial Team 111