Buffer

JULY 31, 2024

😉) But there are also more niche newsletters like Lia Haberman’s ICYMI for influencer marketing information and The Publish Press’s newsletter if you’re into the creator economy. Industry-specific newsletters will provide you with a plethora of shareable content that your audience will find useful.

Social Media 106

Social Media Content Retail Content Creator 106

Content Marketing Institute

OCTOBER 23, 2017

You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Marketing Content Banking 134

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Trust me; it’s not as easy as you think. But I know better now. Can you find one? Sure you can.

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Content Marketing Institute

SEPTEMBER 3, 2018

Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?”

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers? Click To Tweet.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

BKA Content

APRIL 4, 2023

10 Content Marketing Tools You Should Be Using ​Although content marketing has become standard practice for businesses big and small, not everyone with a content strategy feels as though their program is actually effective. What Are the Best Content Marketing Tools?

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Article Writing

MAY 8, 2023

Content marketing generates upwards of 3x more traffic than traditional marketing, among a gazillion other benefits. If you’re still hesitating to jump on board to outsourcing your content marketing because of the potential failures, here are some ways to turn the potential Cons into advantages. That’s fine!

Content Marketing 98

Content Marketing Marketing Content Content Creator 98

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Chan Kim and Renee Mauborgne. Aha,” I said.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Buffer

AUGUST 27, 2024

These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually. Automation has become a game-changer for content creators, turning time- consuming tasks into smooth, seamless processes. Enter RSS feeds, Zapier, and Buffer.

Social Media 81

Social Media Content Creation Content Promotion 81

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 102

Content Marketing Editorial Healthcare Entertainment 102

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

ContentWriters

OCTOBER 31, 2024

SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. Key SEO Trends in 2024 Gone are the days of churning out high volumes of keyword-rich content at a chance to reach the top rankings. AI-generated content has its use cases and limitations.

SEO 59

SEO Content Engineering Brand Awareness 59

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 111

Creativity Content Marketing Marketing Content 111

Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Copywriter Collective

FEBRUARY 28, 2025

All of these tips work through content journey mapping so that every stage of engagement is increased and supports a strategic approach to content marketing. Step 6: Develop a Visual Content Mapping Framework A visual mapping framework of content types and personas will be helpful to map them against exact journey stages.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

ContentWriters

DECEMBER 6, 2024

Learning how to become the best content writer requires more than a computer and strong writing skills. With an average of more than 6 million posts published daily , the demand for exceptional content writers is high. Content writing encompasses everything from blog and social media posts to white papers and email newsletters.

Content Writer 49

Content Writer Writer Portfolio Content 49

Content Marketing Institute

DECEMBER 5, 2018

To find fresh research, limit your searches to a recent time span: Search for industry terms to see the research published in that time frame. While it might seem like any information you find in a book also can be found on the web, books have a lot to offer content creators. Publish as a video or podcast. Click To Tweet.

Content Creator 111

Content Creator Content Creativity Content Marketing 111

Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? Update it quarterly.

Brand 112

Brand Content Creator Electronics Editorial 112

Buffer

JULY 31, 2023

CNET shares transparent insights into how AI is used in its content CNET uses AI to write its articles but emphasizes that they don’t publish AI-generated content without having it reviewed and edited by humans before posting – even more since an incident with its content. Here are some of them.

Content Creator 78

Content Creator Editorial Content Creation Content 78

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Successful content marketing depends on creating and amplifying exceptional content. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

BKA Content

JANUARY 15, 2023

20 Business Blogging Statistics That Will Blow Your Mind As you plan your company’s content marketing strategy for 2022 and beyond, you might be ready to focus on new formats like TikTok and invest more money in video production and related expenses, but don’t neglect the power of blogging.

Blogging 113

Blogging Blog Content Creator Lead Generation 113

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Marketing Institute

OCTOBER 3, 2018

Technological improvements will continue to make it easier and cheaper for content creators to find stolen images, and properly licensing images is a simple way to avoid costly penalties. Presumably, she believed she had the legal right to publish a photo of herself. Cover image by Joseph Kalinowski/Content Marketing Institute.

Social Media 111

Social Media Brand Media Content Creator 111

Bramework

AUGUST 1, 2023

Not only is there heavy research to do for content marketing , but we have to muster up the energy to dedicate time to the actual writing — while making it stand out. Content marketing basics state that you should have an outline before writing your content anyways. PLEASE READ THE DISCLOSURE FOR MORE INFO.

Blog Post 98

Blog Post Publisher Publishing Publishing 98

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content Creation 133

Content Creation Content Creator Content Proofreader 133

Neil Patel

JULY 1, 2021

To be successful, your content plan must be actionable, and you need to publish content consistently. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. Your editorial calendar is part of your content strategy.

Editorial 145

Editorial Content Creative Director Content Creation 145

Content Marketing Institute

MARCH 26, 2018

What would you give to have people freaking love your #content, asks @MarciaRJohnston? Focus your content on those areas and hire content creators who are obsessed with the same things. Hire #content creators who share your readers’ obsessions, says @jlauf. Click To Tweet. It’s about to do something.”

Content 111

Content Content Creator Manufacturing Finance 111

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

OCTOBER 31, 2017

Want to know a few scary truths ignored by too many content creators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. In contrast, proofreaders review the content after it has gone through the editing process. Click To Tweet.

Proofreader 100

Proofreader Copy Editor Content Content Creator 100

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google is more likely to categorize such content as “unhelpful,” leading to lower rankings.

SEO 128

SEO Content Search Engine Optimization Keywords 128

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Create content efficiently and at scale.

Management 115

Management Freelance Content Management System Content 115