Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

Content Marketing 110

Content Marketing Content Creator Recruitment Marketing 110

Verblio

FEBRUARY 26, 2025

Consider the challenge faced by a legal marketing writer turning complex topics into clear, accessible content while avoiding inaccuracies and any whiff of unintentional plagiarism. If you’re reading this guide, you already know how challenging it can be to find the right option for your legal content writing needs.

Content Writer 52

Content Writer Writer Search Engine Optimization Writing 52

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Trust me; it’s not as easy as you think. But I know better now. Can you find one? Sure you can.

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Buffer

DECEMBER 9, 2024

For example, freelance writer Anna B Yang has set up an amazing system where she automatically runs her content through ChatGPT for analysis and optimization before it gets added to Buffer's Create space. Or maybe you're that person who needs to call a friend to think through a decision out loud?

Social Media 75

Social Media Media Content Content Creation 75

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Finding Mr. or Ms.

Writer 111

Writer Content Freelance Editorial Team 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Express Writers

OCTOBER 10, 2023

This is why it is so crucial to continually deliver fresh, optimized content that will earn you those top results. To get these results, you need writers who understand the principles of search engine optimization (SEO), including how to write for a searcher’s intent. Unfortunately, not all writers have this expertise.

Writer 98

Writer Search Engine Optimization Freelance Agency 98

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 111

Creativity Content Marketing Marketing Content 111

Content Marketing Institute

MAY 14, 2021

This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. Continue reading → The post Keep ‘Em Guessing (and More Lessons From Content We Love) appeared first on Content Marketing Institute.

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Content Creator Content Content Marketing Writer 130

Content Hacker

JUNE 15, 2023

So you’ve heard about the benefits of AI writing tools, but finding the right writer seems daunting. You know AI writers can speed up production without sacrificing quality. But where do you find writers who can “drive” these tools with aplomb? So, what skills and traits do you need in a good AIO writer?

Writer 93

Writer Content Creation Content Creator Storytelling 93

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Bramework

OCTOBER 31, 2023

Have you been asking, “ What is an AI writer? “ If so, you must accept that AI writers are a thing now. Artificial Intelligence is now capable of creating a large amount of content, and it’s growing by the day. Many people have strong opinions about AI writers, but some don’t know much about them.

Writer 98

Writer IT Blogging Blog 98

Bramework

JANUARY 3, 2025

Platform-Specific Customization Generate tailored content for platforms like: Facebook Twitter/X Instagram captions LinkedIn posts Pinterest pins Email newsletters YouTube scripts Step-by-Step Guide Using a Content URL Navigate to the Social Media Content Generator. Select Content URL and paste the link to your source material.

Content Creator 52

Content Creator Script Post Social Media 52

Express Writers

NOVEMBER 22, 2022

So, it’s no wonder content creators fight to climb to the number one position in the SERPs. When that happens, you have a couple of options – either learn how to do it yourself or hire SEO content writers to tackle the job for you. There are also a few things you’ll want to make sure your writer knows.

Content Writer 98

Content Writer SEO Writer Content 98

Elna Cain

MARCH 3, 2023

The impact of the new technological advancement is a central focus for many new freelance writers and copywriters – and it should be. How will that Impact Freelance Writers: Opportunities and Challenges When I first heard about ChatGPT, I was seriously impressed by all it could do. Using AI will remove writer’s block.

Freelance 189

Freelance Writing Copywriter Copywriting 189

Content Marketing Institute

APRIL 17, 2018

In the same room as the whiteboard (or with the board visible to all in a virtual environment ) work with your key content creators and owners of the brand identity. Again, cast a wide net and invite content creators throughout your organization including teams from PR, sales enablement, customer success, etc.

Brand 112

Brand Content Creator Electronics Editorial 112

Buffer

JULY 31, 2023

They’re also more transparent about which articles feature AI-generated content. Verblio As a marketplace to connect writers with clients, Verblio had to set stricter rules than most regarding AI use in content to ensure quality.

Content Creator 78

Content Creator Editorial Content Creation Content 78

Content Marketing Institute

MARCH 26, 2018

What would you give to have people freaking love your #content, asks @MarciaRJohnston? Each weekday, this newsletter delves into a topic a Quartz writer found fascinating (and thought the audience would too). The writers have fun with language – asking in the lava lamp article, “How did that bubble up?” Click To Tweet.

Content 111

Content Content Creator Manufacturing Finance 111

ContentWriters

OCTOBER 31, 2024

SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. Key SEO Trends in 2024 Gone are the days of churning out high volumes of keyword-rich content at a chance to reach the top rankings. How businesses optimize for SEO is changing.

SEO 59

SEO Content Engineering Brand Awareness 59

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Shape your content creator pool.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content Creation 133

Content Creation Content Creator Content Proofreader 133

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Make a Living Writing

JULY 9, 2024

You’ll meet writers, editors, publishers, and marketing peeps in your niche. AMWA Conference Date: October Location: Baltimore, MD Registration: See website This is the annual conference hosted by the American Medical Writers Association. and content. Thinking about attending an event to help you crush your goals?

Writing 101

Writing Medical Healthcare Finance 101

BKA Content

MAY 18, 2023

10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blog posts under your belt. This online monetization strategy is one of the most common modern monetization methods for online content. Do you have event planning experience?

Content 98

Content Content Writer Content Creator Consulting 98

Content Marketing Institute

OCTOBER 31, 2017

Want to know a few scary truths ignored by too many content creators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. HANDPICKED RELATED CONTENT: The Content Marketing Book of Answers: Managing Your Content.

Proofreader 100

Proofreader Copy Editor Content Content Creator 100

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Neil Patel

JUNE 15, 2021

The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences. Wondering how these writers get paid? Include Editors and Writers.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Content Marketing Institute

JANUARY 4, 2019

And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Writers know strong stories capture audiences and bring concepts to life. But content writers also need to bring rhythmic qualities to their work.

Storytelling 111

Storytelling Content Collaboration Content Creator 111

Content Marketing Institute

DECEMBER 11, 2017

HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. Key things to consider for content syndication. First, news content must be original and editorially sound – especially when it’s syndicated. That means you need to hire real writers and editors with journalistic skills.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

BKA Content

JANUARY 15, 2023

20 Business Blogging Statistics That Will Blow Your Mind As you plan your company’s content marketing strategy for 2022 and beyond, you might be ready to focus on new formats like TikTok and invest more money in video production and related expenses, but don’t neglect the power of blogging.

Blogging 113

Blogging Blog Content Creator Lead Generation 113

Express Writers

JUNE 14, 2024

He gives clear examples for content that converts and content that falls flat. Creating Fat Content explains exactly how to write great content all while boosting traffic. Empower Your Writing : Skills for Today’s Content Creator — By Farnoosh Brock Content creators come in all forms these days.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

ContentWriters

JANUARY 11, 2023

Google says they do not directly influence page ranks, however, E-E-A-T is a useful tool as part of your content marketing strategy as you create content to help you rank better. If they obscure content or do not benefit the visitor, they can detract from the quality. Creator and Reputation.

Content Creator 105

Content Creator Search Engine Optimization Landing Page Concept 105

ContentWriters

AUGUST 21, 2024

What makes this update interesting is that it’s shaped by feedback from content creators and other key stakeholders. Google is listening and making moves to ensure that high-quality, valuable content gets the visibility it deserves. Whether your writers are in-house or outsourced , this consistency builds familiarity and trust.

Content Marketing 59

Content Marketing Marketing Content Content Creator 59

Neil Patel

JULY 1, 2021

Many bloggers and businesses use editorial or content calendars to streamline content production. Whether you’re a blogger, freelance writer, business owner, or creative director at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.

Editorial 145

Editorial Content Creative Director Content Creation 145