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Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. CCO: Which contentcreators inspire you?
For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a task best left to “artistic types” – wrong once and for all.
First and foremost, they cater to the growing demand for bite-sized content. These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. The following are the benefits of creating content in this format.
“Doing concept and strategy work for the image collection before browsing stock libraries helps you get a clear idea of the style and content you want, allowing you to stay discerning,” Lobo says. Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions.
We hear from contentcreators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.
To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.
From an outsider’s view, it can be easy to assume contentcreators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. How will our creative efforts align with our strategic goals? Establishing your content creation model.
With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for contentcreators to reach a wider audience, promote longer videos, and even increase subscribers. For contentcreators and small businesses, Shorts can be a game-changer.
Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Choose unwisely and even your strongest content assets might fail. Want proof? pic.twitter.com/D9zDWXxuDb.
Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. This may be worthwhile if you want to make some money with the content you are create. With the free version, you gain access to Getty Images’ creative commons images.
Only 5% of contentcreators get loyal followers, traffic, and dominating positions at the top of Google. (I They are the golden eggs of content. Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique. Be creative. Click To Tweet. Make notes.
Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. But what if we experimented?
A stable team of contentcreators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling. Column Five – Best for Data and Content Visualization.
Furthermore, they require a different kind of attention than visual or text-based content, making them an ideal way to engage listeners at the gym, in a car, doing chores, or at any other time when they might be in the mood for a good story or new knowledge but need to keep their eyes focused on other tasks. JoePulizzi Click To Tweet.
The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Content marketing should be more challenging and more fun.
That (in conjunction with AI trend #3) will lead to a reemergence of originality and creativity in content creationbut dont expect AI to take a backseat. Contentcreators should start optimizing content for AI searches in addition to traditional SEO.
We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. story ( Data-Driven Creative ).
Let’s unlock the secrets to successful partnerships with your future contentcreator! The Importance of Hiring a Freelance Content Writer Finding the right freelance content writer can feel like searching for a needle in a haystack. Ask them about their approach to content creation.
People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling.
5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful. Incorporating novel elements into your storytelling harnesses this dopamine-driven response.
Yet, to be truly creative – and offer something different and worthwhile – we need to deliberately do activities that make the greatest difference. To be truly creative, we need to deliberately do activities that make the greatest difference. Does your brain spontaneously combust creativity? Michele Linn , Mantis Research .
Column Five – Best for Data and Content Visualization. Column Five describes itself as a creativecontent agency. They’re primarily focused on the visual side of content marketing — storytelling, design, data visualization, interactive motion graphics, even exhibition design. Budget: $10,000 +.
It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers. The process of e-book writing & publishing typically involves the following steps: Writing and Editing Authors or contentcreators write the manuscript or content for the e-book.
Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.
The Creative Penn Podcast just hit 10 million downloads as reported by my audio host, Blubrry! The podcast is also the main content on my YouTube channel @thecreativepenn , which has had over 3.9 Here are some fun stats, and then I share 7 lessons learned that are also applicable for authors and other creatives.
This means you’ll use AI as your baseline contentcreator to produce blog drafts. True Content Writing Skills A skilled content writer crafts engaging articles that keep readers hooked from start to finish. 3-5+ years in content writing should give your hire the edge they need to succeed as an AIO.
California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Winner: Integrated Content Marketing Program – Print/Digital Integration.
But the negativity wears on the rest of the audience and the contentcreators. Take a spin through the comments on Apartment Therapy to see plenty of vitriol directed at the site content, content producers, featured design choices, and sometimes other commenters. Non-Obvious trend: Back-storytelling.
Are you ready to supercharge your content creation process? Whether you’re a seasoned pro or just starting out, the world of digital storytelling can be both exhilarating and overwhelming. With endless ideas swirling in your mind and countless platforms begging for fresh content, it’s easy to feel lost in the creative chaos.
Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creativecontent like no one else.
Short-form videos, usually less than a minute long, deliver bite-sized entertainment that’s perfect for today’s fast-paced world, providing unique advantages for both brands and creators. They allow for quick and impactful storytelling, capturing attention in a world of ever-decreasing attention spans.
Include Your Influencer in Your Creative Process An Influencer is a contentcreator at heart. So, instead of handing them strict guidelines, why not involve them in the creative process? This collaborative approach harnesses their creativity and makes them feel valued and invested in the campaign’s success.
Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.
Whether you’re a business owner, blogger, contentcreator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. For example, they offer case studies to demonstrate how businesses use content marketing to reach more consumers.
The chances are you’d instantly recognize their tone of voice , inflections, storytelling style, and witty sense of humor. That can help get your creative juices flowing with ideas for your own brand voice. . You can use these words to guide your content to maintain consistency. . Humorous brand voice : Fridababy .
If infographics are no longer the best format for content-based link building, I wanted to find out what was. I’ve often used interactives, surveys, and photographic content, like most people producing story-driven creatives, so I focused on those as my formats for comparison.
This genre offers readers an escape from the blunt edges of hard news by infusing human experience into storytelling. Whether you’re a journalist or contentcreator, you probably have a scheduled calendar that designates deadlines for various types of feature articles.
In tandem, Search Engine Optimization (SEO) is a linchpin for enhancing content visibility. Fusing compelling storytelling with SEO strategies in video scripts is pivotal for maximizing reach and impact. Ensure that your visuals complement the verbal content and vice versa. However, the key lies in a seamless blend of both.
Human writers have the capacity to infuse content with their unique perspectives, experiences, and storytelling abilities, establishing a stronger emotional connection with readers. However, legal advice, medical content, and financial articles may carry too high a risk to rely heavily on AI content generation tools.
Whether you want to start freelancing or are an experienced blogger who wants to reach a wider audience, Medium allows contentcreators to diversify their platforms, and generate revenue from their writing. Medium is a unique publishing platform that enables contentcreators to share their work, and get paid.
Whether you want to start freelancing or are an experienced blogger who wants to reach a wider audience, Medium allows contentcreators to diversify their platforms, and generate revenue from their writing. Medium is a unique publishing platform that enables contentcreators to share their work, and get paid.
Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.
But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Let the funnel be your guide!
Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory. Structure is a key part of most storytelling.
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