Remove Content Creator Remove Creativity Remove Storytelling
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Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. CCO: Which content creators inspire you?

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How to Train Your Brain to Be Creative: Lessons for Marketers

Content Marketing Institute

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a task best left to “artistic types” – wrong once and for all.

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How to Create YouTube Shorts: Long Shorts vs. Short Shorts

Income Diary

First and foremost, they cater to the growing demand for bite-sized content. These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. The following are the benefits of creating content in this format.

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Diverse Stock Photos Done Right

Contently

“Doing concept and strategy work for the image collection before browsing stock libraries helps you get a clear idea of the style and content you want, allowing you to stay discerning,” Lobo says. Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions.

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The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.

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10 Examples of How Content Creators and Teams Are Using AI

Buffer

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

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Road Map to Success: Creating the Content of Your Audience’s Dreams

Content Marketing Institute

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. How will our creative efforts align with our strategic goals? Establishing your content creation model.