Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

Editorial 64

Editorial IT Blog Blogging 64

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. What is our internal process or workflow for creating this content?

Content Marketing 110

Content Marketing Editorial Proofreader Content Creator 110

Content Marketing Institute

APRIL 17, 2018

In the same room as the whiteboard (or with the board visible to all in a virtual environment ) work with your key content creators and owners of the brand identity. Again, cast a wide net and invite content creators throughout your organization including teams from PR, sales enablement, customer success, etc.

Brand 112

Brand Content Creator Electronics Editorial 112

Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

Content Marketing 111

Content Marketing Content Creator Recruitment Marketing 111

ContentWriters

AUGUST 23, 2023

The challenge for many organizations is creating consistent, quality content while working with a team of content creators. From which point of view is your content written? What tone and voice do you want your content to convey? Why Do You Need an Editorial Style Guide? Does your brand use Oxford commas?

Editorial 52

Editorial Content Creator Writer Entertainment 52

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Content Marketing Institute

DECEMBER 28, 2017

We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. How to Build a Content Marketing Practice in a Year: Lessons From Monster.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

DECEMBER 29, 2017

This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. 5 at Content Marketing World: Project of the Year. Winner: Project of the Year; Best New Print Publication – Editorial.

Content Marketing 104

Content Marketing Editorial Healthcare Entertainment 104

Content Marketing Institute

SEPTEMBER 26, 2018

Many content marketers and content creators stress out about trying to come up with unique content that no one has ever seen. Don’t be tortured by needing 100% original content. What are the editorial and commercial benefits of creating interactive content? Neema Kapoor, Relevance.

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Content Marketing Institute

JANUARY 18, 2018

iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. . Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do.

Publishing 111

Publishing Publisher Publishing Editorial Team 111

Content Marketing Institute

FEBRUARY 27, 2018

Orbit Media research revealed that content creators who spend longer on each post see stronger results. Content creators who spend longer on each post see stronger results via @orbiteers. Brand marketers increased publishing by 800% over 5 years. Engagement per post declined by 89%. AMA_Marketing Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Intergrowth

APRIL 9, 2023

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

Content Creator 98

Content Creator Content Agency Social Media 98

Neil Patel

FEBRUARY 3, 2021

The paid versions, however, get you access to the Getty editorial image library and Getty videos. Historically, content creators make money by selling ad space. With the free version, you gain access to Getty Images’ creative commons images. This is more of a convenience, so you don’t have to search images out separately.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

ContentWriters

MARCH 15, 2023

By following the guide, your team can quickly and easily produce engaging, high-quality content with confidence in company messaging that is cohesive and on-brand, so you can increase engagement and reach the right audience. You should also define the structure of your content, such as lists, paragraphs, and headings.

Brand 98

Brand Editorial Content Writing Style 98

ContentWriters

SEPTEMBER 25, 2024

A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or content creators, ghostwriters allow the client to take full credit for the finished product.

Content Creation 111

Content Creation Communication Finance Portfolio 111

Content Marketing Institute

NOVEMBER 17, 2017

Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, content creators must aim for: The right person (to get). The right content. Just make sure you’re not force-feeding them with selling-focused content.

Audience 111

Audience Landing Page Entertainment Content 111

Content Marketing Institute

JUNE 18, 2018

It doesn’t give much freedom to content creators. . Have you been using video content on your site lately? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Possible tool: Udemy is a well-known platform that offers a free solution for video course hosting.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

MARCH 5, 2018

Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps. Brands like America’s Got Talent, Snoop Dogg, and Mashable are big users.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

APRIL 20, 2018

Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. Use this drag-and-drop document builder to gather pieces of content you want to repurpose and collaborate with other content creators working on the same piece. How do you recycle your content?

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Contently

JANUARY 3, 2023

Add advice on how to make the output more successful , what differences might occur between briefs based on content type, and what to evaluate once the product has been delivered. Make sure to include an editorial step that requires your team to search for data and respected publications that validate your key points.

Content Creation 98

Content Creation Government Content Electronics 98

Content Marketing Institute

JANUARY 16, 2019

Glenn LaFollette, who leads brand strategy and editorial at JLL, helps his team find the magic in commercial real estate services, telling moving, impactful stories through text and videos on JLL’s Ambitions website. That’s why Beverly makes sure to hire a mix of content creators, strategists , and community managers.

Content 105

Content Editorial Contractor Persuasion 105

The Hoth

JANUARY 23, 2023

1: Editorial backlinks An editorial backlink refers to when a high-authority website links to one of your content pieces to support its own work. Once they begin to link to your content more than once, it’s considered a relationship-based backlink. These are extremely valuable because they aren’t a one-off thing.

Website 98

Website Editorial Content Creator SEO 98

ProBlogger

MAY 15, 2017

We touch on editorial calendars, what to do when you start second guessing yourself in the writing process and how she goes about researching her posts. And lastly we talk about how to be a prolific content creator. Further Resources on How to Become a Prolific Content Creator (an Interview with Kelly Exeter).

Content Creator 45

Content Creator Content Editorial Content Creation 45

Contently

NOVEMBER 10, 2022

Create content efficiently and at scale. Content marketers are under the microscope for the cost of their content, which has a reputation for being high. But flocking to find the cheapest content creators isn’t the answer.

Management 112

Management Freelance Content Management System Content 112

Neil Patel

SEPTEMBER 10, 2020

Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. Ask them to show you their project management process.

Agency 145

Agency Content Marketing Marketing Content 145

Neil Patel

OCTOBER 8, 2020

Here are common types of marketing calendars to consider: Content marketing calendar: With this all-purpose calendar, you get full visibility of your entire marketing strategy. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. And that’s when you get truly high-performing content. HANDPICKED RELATED CONTENT: 7 Fixes for Common Writing Mistakes [Examples].

Writer 111

Writer Content Freelance Editorial Team 111

Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Content creation tips and tools.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

Long Form Content 110

Long Form Content Editorial Team Editorial Content Marketing 110

Content Marketing Institute

DECEMBER 4, 2018

Marketers and content creators seeking to avoid clickbait-type content should try to provide all essential information in the headline or summary, says John Sammon, CEO of Sixth City Marketing. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams. Are clicks the goal?

Content 111

Content Editorial Team Entertainment Content Creator 111

Make a Living Writing

APRIL 15, 2024

from the Editorial Freelancers Association) to enhance your credibility. Content strategy and consulting Experienced writers can transition into content strategy and consulting roles, where they help businesses develop comprehensive content plans, editorial calendars, and brand messaging strategies.

Freelance 68

Freelance Proofreader Portfolio Persuasion 68

The Hoth

MARCH 14, 2023

So the next time you sit down for a content brainstorming session, don’t forget that listicles and how-to tutorials can just as easily be videos as blog posts. Podcasts Content creators shouldn’t forget about podcasts, as there are 464.7 After all, you can’t just start randomly creating and releasing content.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Kristi Hines

JULY 14, 2021

Refersion – Build your profile to connect directly with brands and merchants looking to partner with content creators. SKIMLINKS – Join over 60,000 publishers on Skimlinks getting recompensed for great content. SKIMLINKS – Join over 60,000 publishers on Skimlinks getting recompensed for great content.

Blogger 130

Blogger Content Creator Promotion Sales 130

Content Marketing Institute

SEPTEMBER 17, 2018

I find the ability to view a site’s domain authority at a glance to be invaluable when qualifying sites that I’m considering promoting content to. Connecting influencers and other content creators is essential to any content promotion strategy. 7 Promotion Tactics to Get Your Content Noticed. How much does it cost?

Promotion 111

Promotion Content Social Media Editorial Team 111