Content Marketing Institute
JANUARY 10, 2018
Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.
Content Marketing Institute
OCTOBER 8, 2017
I thought “being different” was crucial in driving content marketing success. Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Any questions, or just want to chat about creating good content?
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Content Marketing Institute
DECEMBER 11, 2017
The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. The sales team can’t tell the editorial team what to write. Content syndication. Click To Tweet.
Content Marketing Institute
JUNE 18, 2018
It doesn’t give much freedom to content creators. . Have you been using video content on your site lately? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Advanced hosting platforms. Once you recoup the monthly charge, whatever you sell is your income.
Content Marketing Institute
APRIL 20, 2018
Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. Use this drag-and-drop document builder to gather pieces of content you want to repurpose and collaborate with other content creators working on the same piece. How do you recycle your content?
Content Marketing Institute
MARCH 5, 2018
Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps. Brands like America’s Got Talent, Snoop Dogg, and Mashable are big users.
Content Marketing Institute
JANUARY 18, 2018
Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. .
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