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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. The sales team can’t tell the editorial team what to write. Content syndication. Click To Tweet.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. It doesn’t give much freedom to content creators. . Have you been using video content on your site lately? Advanced hosting platforms. DIY options.

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How to Find and Reuse Your Best Content [Tools]

Content Marketing Institute

HANDPICKED RELATED CONTENT: Amplify Your Top-Performing Assets With This 3-Step Curation Process. Livestreaming videos are one of the fastest growing and most-shared content types, in part because they let you engage with live audiences directly. How do you recycle your content? Repurpose (paid version only).

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. .

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Ready to Go Live? All You Need to Know Now

Content Marketing Institute

Pro: This lesser-known platform has a younger audience and a massive 43% engagement rate. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? Brands like America’s Got Talent, Snoop Dogg, and Mashable are big users.

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Amplify Your Top-Performing Assets With This 3-Step Curation Process

Content Marketing Institute

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows? Conclusion.

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How to Find a Writer Who Won’t Kill Your Content

Content Marketing Institute

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. Data : Content marketing writers rarely see data on how their writing performs. And that’s when you get truly high-performing content.

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