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I thought “being different” was crucial in driving content marketing success. Why are some of the best contentcreators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. I can write about the need to A/B test your landingpages all I want.
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Unlike individual freelancers, these agencies maintain networks of vetted writers and editors or in-house teams who work together to produce various types of content, from blog posts and landingpages to white papers and case studies.
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