Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Marketing Institute

JANUARY 18, 2018

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

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Content Marketing Institute

APRIL 20, 2018

MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. How do you recycle your content? tools Click To Tweet.

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Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. If you’re considering livestreaming, make a commitment to publish on a regular schedule. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing?

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Editorial Team Entertainment Content Creator Editorial 110

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Best of all, you’re free to repost content originally published.

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Promotion Content Social Media Editorial Team 111

Content Marketing Institute

DECEMBER 29, 2017

This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.

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Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. But unless you’re happy to spend money on content nobody will read, it’s worth it. And that’s when you get truly high-performing content.

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