Content Marketing Institute

OCTOBER 8, 2017

I thought “being different” was crucial in driving content marketing success. Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Explore the company’s sales funnel. What’s happening?

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Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. The sales team can’t tell the editorial team what to write. Content syndication. Click To Tweet.

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Content Marketing Institute

JANUARY 18, 2018

In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Insource your content. Circulation.

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Content Marketing Institute

DECEMBER 29, 2017

Ask yourself: Does this gated content benefit our audience? Hint: Sales outreach following a content download likely isn’t an audience benefit unless the person asked to be contacted.). Sales outreach following a #content download likely isn’t an audience benefit, says @KimMoutsos. Click To Tweet. Click To Tweet.

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Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

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Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Promote successful team members into strategic roles & pay them well, says @KarlSakas #CMWorld Click To Tweet. Invest in success. First, I hug my boss.

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Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? e-Commerce companies with blogs tend to publish a lot of content.

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