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The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.
Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. 5 at Content Marketing World: Project of the Year. Winner: Project of the Year; Best New Print Publication – Editorial.
It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. What is our internal process or workflow for creating this content?
Con: Contentcreators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps. Sign up to receive your free subscription to our bimonthly, print magazine.
We need to … express the creativity and wisdom that contentcreators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. How to Build a Content Marketing Practice in a Year: Lessons From Monster.
Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, contentcreators must aim for: The right person (to get). The right content. Specially produced or curated content to air on screens. Conclusion.
This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.
If Intel’s digital magazine iQ could speak, that’s what it would say. iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. . The evolution of iQ by Intel. Click To Tweet.
Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.
Glenn LaFollette, who leads brand strategy and editorial at JLL, helps his team find the magic in commercial real estate services, telling moving, impactful stories through text and videos on JLL’s Ambitions website. A print and digital quarterly magazine. Sorry, B2B marketers, you’re not off the hook. His secret? Master classes.
Depending on the size of their company, the CCO may not interact directly with content or contentcreators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.
from the Editorial Freelancers Association) to enhance your credibility. Freelance journalism Freelance journalists contribute articles, features, and investigative pieces to newspapers, magazines, online publications, and news websites. Tips for Success : Develop a keen eye for detail, stay updated on style guides (e.g.,
50,000: Engage with an industry-specific freelance writer or visual contentcreator to enhance the content around a strategic business message. 50,000: Invest in print, in terms of taking blog articles and producing a quarterly magazine. Take blog articles and produce a quarterly print magazine, advises @markiemasters.
Want to know a few scary truths ignored by too many contentcreators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. With CCO magazine, I put on the proofreader’s hat, while Clare McDermott edits the articles. Click To Tweet.
Develop a strong editorial voice. Laughing Squid Laughing Squid is a web hosting service whose blog takes an off-beat approach to content creation by writing about things like White Stripes cover videos or time-lapse videos of cable train rides. What Makes Smashing Magazine’s Blog Great? Cover a variety of topics.
Cover fashion trends and styles for magazines. Work as a journalist for fashion magazines, newspapers, and online publications. Previous job postings include: Style News Editor Assistant to Editor-in-Chief Fashion Magazine Women’s Lifestyle Commerce Writer. Write about fashion on your personal blog. Write gift guides.
In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. We had to breathe new life into our content to make it more editorially driven and wired for social distribution,” David Gardner, SoFi’s director of content marketing, explained.
Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone. Smart Blogger Jobs Board.
It’s also probably relevant for other contentcreators as well. . The rest of the two days, you’ll hear from some other people including James Schramko, who is a Sydney-based contentcreator and business owner. We changed the slider a little bit more and it became even more like a magazine.
To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.
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