Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. See key content distribution terms near end of this post.).

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Editorial Team Editorial Content Content Creator 109

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Editorial Content Marketing Marketing Content 59

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Editorial IT Blog Blogging 64

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Editorial planning. Strategy development.

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Content Marketing Editorial Proofreader Content Creator 109

Content Marketing Institute

APRIL 17, 2018

In the same room as the whiteboard (or with the board visible to all in a virtual environment ) work with your key content creators and owners of the brand identity. Again, cast a wide net and invite content creators throughout your organization including teams from PR, sales enablement, customer success, etc.

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Brand Content Creator Electronics Editorial 112

Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

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Content Marketing Content Creator Recruitment Marketing 111

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

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Content Creation Content Creator Content Editorial 112

ContentWriters

AUGUST 23, 2023

The challenge for many organizations is creating consistent, quality content while working with a team of content creators. From which point of view is your content written? What tone and voice do you want your content to convey? Why Do You Need an Editorial Style Guide? Does your brand use Oxford commas?

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Editorial Content Creator Writer Entertainment 52

Content Marketing Institute

DECEMBER 28, 2017

I hope this year’s post gives you an opportunity to step back from the demands of your job and rekindle your enthusiasm for (dare I say meditate on?) We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. Unfetter your thinking before you make editorial plans.

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Content Marketing Marketing Content Editorial 111

Content Marketing Institute

DECEMBER 29, 2017

This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.

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Content Marketing Marketing Editorial Content 111

Bramework

AUGUST 1, 2023

Understanding how to write blog posts faster is key to maximizing a business’s growth and success. Content writers, like you and me, recognize that finding time to write can be hard, and increasing productivity can seem even more challenging. THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ THE DISCLOSURE FOR MORE INFO.

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Blog Post Publisher Publishing Publishing 98

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. 5 at Content Marketing World: Project of the Year. Winner: Project of the Year; Best New Print Publication – Editorial.

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Content Marketing Editorial Healthcare Entertainment 105

Content Marketing Institute

FEBRUARY 27, 2018

More than 86 million blog posts are published on WordPress every month. Where does that leave the millions and millions of other “content opportunities”? The concept of quality over quantity is a long-held business truth as proven with research: HubSpot found that over 90% of its blog leads came from old blog posts. 86 million.

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Content Marketing Marketing Content Content Creator 111

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Build brand awareness by personalizing your brand with #content, says @MariyaBentz.

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Content Marketing Marketing Content Content Creator 111

Content Marketing Institute

JANUARY 18, 2018

I discovered iQ while writing this post. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. It didn’t take long for me to sign up. Click To Tweet.

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Publisher Publishing Publishing Editorial Team 111

Content Marketing Institute

APRIL 20, 2018

Reuse high-quality #content across channels and formats to give it new life, says @irinaweber048. HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). I love using Airtable to create an organized content database. productivity Click To Tweet. tools Click To Tweet.

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Editorial Team Content Social Media Content Creator 111

ContentWriters

MARCH 15, 2023

A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. This blog post discusses what a content style guide is, why having one is essential, and the elements to include in your guide. Images and graphics standards.

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Brand Editorial Content Writing Style 98

Neil Patel

FEBRUARY 3, 2021

The ability to post them on your own site is what makes them different from other story experiences, such as Instagram or Facebook stories. The paid versions, however, get you access to the Getty editorial image library and Getty videos. Historically, content creators make money by selling ad space. Make Stories.

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Storytelling Social Media Content Creator Landing Page 140

Content Marketing Institute

JUNE 18, 2018

But that doesn’t mean just posting any video on any page and expecting a return. It doesn’t give much freedom to content creators. . Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities. Have you been using video content on your site lately?

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Website Editorial Team Landing Page Content Creator 112

Intergrowth

APRIL 9, 2023

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

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Content Creator Content Agency Social Media 98

Content Marketing Institute

MARCH 5, 2018

Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps. No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

JANUARY 16, 2019

They took to Facebook Live and Instagram Stories , tapped other drivers and celebrities to promote, plus the series’ charismatic star made plugs in his post-race interviews. The team quickly created banner ads and social posts that clicked through to information about the breach and a soft product sell. His secret? The takeaway?

Content 107

Content Editorial Contractor Persuasion 107

Contently

JANUARY 3, 2023

Make sure to include an editorial step that requires your team to search for data and respected publications that validate your key points. “Hallucinations” represent one of the emerging risks of using generative AI to draft text-based content such as emails, blog posts, and social messages. Monitor regularly.

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Content Creation Government Content Electronics 100

ContentWriters

SEPTEMBER 25, 2024

A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or content creators, ghostwriters allow the client to take full credit for the finished product. The post What Is a Ghostwriter?

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Content Creation Communication Finance Content Creator 111

Neil Patel

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Similarly, if you’re targeting employed adults, you’ll want to post content during normal break times, after work hours, and or weekends. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

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Marketing Social Media Search Engine Optimization Projects 145

Contently

NOVEMBER 10, 2022

Contently’s enterprise campaign tool allows you to group content by campaign goal. For example, if your company is attending an industry event, you can collect videos, articles, gated content, social media posts, and emails all under one roof and quickly view analytics. Create content efficiently and at scale.

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Management Freelance Content Management System Content 115

Content Marketing Institute

NOVEMBER 17, 2017

Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, content creators must aim for: The right person (to get). The right content. Just make sure you’re not force-feeding them with selling-focused content.

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Audience Landing Page Entertainment Content 111

The Hoth

JANUARY 23, 2023

So if a guest post you write on another blog includes a link to your website, that’s considered a backlink. 1: Editorial backlinks An editorial backlink refers to when a high-authority website links to one of your content pieces to support its own work. After all, what is a ‘backlink,’ anyway?

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Website Editorial Content Creator SEO 98

ProBlogger

MAY 15, 2017

We touch on editorial calendars, what to do when you start second guessing yourself in the writing process and how she goes about researching her posts. And lastly we talk about how to be a prolific content creator. Further Resources on How to Become a Prolific Content Creator (an Interview with Kelly Exeter).

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Content Creator Content Editorial Content Creation 45

Neil Patel

SEPTEMBER 10, 2020

Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. The post How to Choose The Right Content Marketing Agency appeared first on Neil Patel.

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Agency Content Marketing Marketing Content 145

Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. And that’s when you get truly high-performing content. HANDPICKED RELATED CONTENT: 7 Fixes for Common Writing Mistakes [Examples].

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Writer Content Freelance Editorial Team 111

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows? Click To Tweet.

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Long Form Content Editorial Team Editorial Content Marketing 111

Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Content creation tips and tools.

Content Marketing 112

Content Marketing Marketing Content Editorial 112

Content Marketing Institute

DECEMBER 4, 2018

Marketers and content creators seeking to avoid clickbait-type content should try to provide all essential information in the headline or summary, says John Sammon, CEO of Sixth City Marketing. Each subsequent year, you update a couple links and screenshots in the post and change the date in the headline.

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Content Editorial Team Entertainment Content Creator 111

Make a Living Writing

APRIL 15, 2024

from the Editorial Freelancers Association) to enhance your credibility. Content strategy and consulting Experienced writers can transition into content strategy and consulting roles, where they help businesses develop comprehensive content plans, editorial calendars, and brand messaging strategies.

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Freelance Proofreader Portfolio Persuasion 71

The Hoth

MARCH 14, 2023

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. That’s especially true with the advent of artificial intelligence programs capable of generating entire blog posts at the push of a button.

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Content Creation Content Social Media Content Creator 98

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Think of it like a blog that anyone can post to. How much does it cost?

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Promotion Content Social Media Editorial Team 111